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Business Manager, Apple Music

Apple· Sales and Business Development
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full-timePosted 3d ago

About the role

Experienced business leader for Apple Music, responsible for developing and executing strategies, roadmaps, and cross-functional initiatives to grow audience engagement, optimize platform experiences, and manage partner relationships across Content Business Strategy, Platform Optimization, Label Relations, and Scaled Engagement.

Responsibilities

  • Develop, align, and execute comprehensive business strategies and roadmaps for emerging fan engagement and business initiatives within Apple Music.
  • Imagine and define future iterations of the digital "super fan" experience, identifying new ways for listeners to engage with, support, and access content from their favorite artists.
  • Combine deep music industry knowledge (licensing, catalog dynamics, and monetization) with consumer insights to evaluate emerging business models and prioritize opportunities.
  • Partner with Product and Design teams from concept through launch to establish business frameworks, define user journeys, and shape product definitions.
  • Develop and implement audience growth, acquisition, and retention strategies to expand platform reach and content distribution.
  • Partner with Product, Design, and Engineering teams to define business requirements, monetization mechanics, and operational frameworks for new platform features.
  • Collaborate with Content, Editorial, and Marketing teams to design and execute impactful campaigns, cultural moments, and promotional launches.
  • Drive major initiatives from inception to launch, taking ownership of delivery timelines, milestone tracking, and cross-functional momentum.
  • Partner closely with Engineering and Program Management to ensure projects remain on schedule, proactively identifying dependencies and clearing roadblocks.
  • Navigate organizational ambiguity, translating complex problems into clear, actionable paths forward for multidisciplinary teams.
  • Establish clear KPIs, measure post-launch performance, and continuously optimize business models and user experience based on data and partner feedback.
  • Manage expectations with leadership through regular performance updates, strategic recommendations, and executive briefs.

Qualifications

  • 10+ years of experience in business management, product development/management, digital commerce, or commercial strategy within the music, media, or tech industries.
  • Clear understanding of music business fundamentals (licensing, royalties, label/distributor relations, digital monetization) paired with an intuitive grasp of artist-fan dynamics and fan culture.
  • Proven track record of managing a commercial portfolio or business area, including financial modeling, P&L management, and revenue forecasting.
  • Demonstrated track record working directly within a software/digital product development lifecycle (preferably mirroring Apple's cross-functional model), with the ability to converse fluently with engineers and designers on technical trade-offs and user experiences.
  • Demonstrated ability to own and drive complex initiatives from start to finish, managing timelines, holding partners accountable, and delivering on commitments under tight schedules.
  • Proven success navigating matrixed organizations, aligning cross-functional partners (Product, Design, Engineering, Business), and driving consensus in ambiguous environments where accountability exceeds formal control.
  • Exceptional cross-functional leadership, communication, and stakeholder management skills.
  • Ability to be onsite (this role is an in-person, onsite position) and available to work some nights and weekends as needed.
  • Direct experience handling sensitive and confidential information with integrity and discretion.
  • Up to 15% + travel required; both domestic and international.
  • BA/BS degree required; MBA or equivalent advanced degree preferred.

Skills

Required:Business strategy and roadmappingCross-functional leadershipMonetization strategyAnalytics and KPI framingProduct and design collaboration

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments; relocation may be eligible
  • Apple shareholder opportunities through discretionary employee stock programs
  • employee stock purchase plan
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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