Head of Marketing
RemoteFull-timePosted 11mo ago
About the role
Founding marketing leadership role responsible for defining Dakota's go-to-market strategy, positioning, messaging, and foundational GTM processes to drive customer understanding, conversion, and scalable growth.
Responsibilities
- Define and evolve positioning, messaging and use cases that stand up in real sales conversations.
- Clarify how Dakota’s products are differentiated and when they’re the right solution for a customer.
- Own content strategy and determine what content is worth producing to support understanding and conversion.
- Create and iterate key assets; leverage AI, contractors, and partners to increase speed and quality.
- Set quality and relevance standards for content output.
- Partner with sales and product to understand objections and stalled deals, increasing buyer clarity.
- Adjust messaging, use cases, and campaigns based on field feedback.
- Scale activity once fundamentals are working, prioritizing signal over volume.
- Establish lightweight workflows, metrics, and operating cadence for scalable marketing.
- Use modern tools, including AI, to increase leverage without adding unnecessary processes.
Qualifications
- Have been the first or early marketing hire at a startup, or owned a 0–1 GTM effort inside a larger company.
- Strong product marketing instincts across content, messaging, and GTM execution.
- Comfortable making decisions with imperfect information and iterating quickly when something isn’t working.
- Experience working closely with sales and understanding marketing impact on conversations and outcomes.
- Ability to balance hands-on execution with setting direction and leading through influence.
- Experience managing a small team or leading others, with potential for growing and developing people over time.
Skills
Required:Positioning and messagingContent marketing and assetsGTM strategyCross-functional collaboration
Benefits
- Competitive salary and equity
- Employee-friendly equity terms (extended exercise)
- Remote work, no commuting to the office
- Paid co-working space/desk at an office
- Health, dental, and vision insurance
- Regular team events and off-sites
- Engaging problems that increase economic freedom globally
Last updated Aug 5, 2026. Interested? Apply on the company site.
About Dakota
Business banking for the digital age
A modern banking platform, powered by stablecoins and backed by U.S. Treasuries, to make global finance faster, seamless, and secure.
Business bankingstablecoinsU.S. Treasuriesglobal financedigital banking
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