← All roles

Brand Publishing Manager – Sky China

thatgamecompany· Marketing
Apply on company site
China - ShanghaiFull-timePosted 11mo ago

About the role

Brand Publishing Manager for Sky China responsible for developing IPs in China, building community strategies, collaborating with internal and external partners, and managing marketing-related P&L.

Responsibilities

  • Develop and maintain TGC game’s IPs in China, including Sky, 3rd party games and new projects, during launch and long-tail periods; drive marketing strategies for the Chinese market (positioning, target audience, communication strategies, user acquisition, etc.)
  • Build a highly effective and player-oriented community strategy; explore demands of target users across circles; optimize exposure and conversion through social media channels
  • Collaborate with headquarters, NetEase, ThatSkyShop and other related teams; consolidate resources; implement marketing activities, community management, and optimize execution; establish local brand/marketing/user operation maintenance plans to enhance brand awareness and user acquisition
  • Manage and optimize China marketing budget, P&L to ensure efficient resource use

Qualifications

  • Bachelor’s degree or higher with over 5 years of experience in marketing and publishing at a research and development-oriented publishing company
  • Experience across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams
  • Deep understanding of Chinese social media platforms (e.g., Bilibili, Xiaohongshu, Weibo) with experience in managing live streaming events and offline activities
  • Experience managing teams and stakeholders through ambiguous, high-stakes moments; excellent cross-team collaboration across regions, functions, and seniorities
  • Deep familiarity with art game players and internet culture; ideally familiarity with Sky
  • Results-oriented approach with metrics to evaluate campaigns and overall performance

Skills

Required:IP development and localizationCommunity strategy and social media managementStakeholder collaborationBudget and P&L managementKnowledge of Chinese social platforms

Benefits

  • Not specified in provided description
Last updated Jul 23, 2026. Interested? Apply on the company site.

About thatgamecompany

is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

gameinteractive entertainmentgamesSkyJourneyFlowerFlow
Company profileWebsite

More open roles at thatgamecompany