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Senior Lifecycle Marketing Manager

Gamma
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Hybrid (San Francisco, CA / New York, NY)$150k - $195kFull-timePosted 11mo ago

About the role

SeniorLifecycle Marketing Manager responsible for owning the user journey from first touch to power user, designing and optimizing multi-channel lifecycle campaigns (email, in-app, push) and sophisticated automation flows, with A/B testing and internationalization. Collaborates with Marketing, Product, and Customer Experience to align campaigns with brand and feature launches.

Responsibilities

  • Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
  • Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
  • Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
  • Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
  • Adapt campaigns for international markets, considering cultural nuances, time zones, and local behaviors
  • Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

Qualifications

  • 5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
  • Customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
  • B2C and B2B fluency with an understanding of how to market to both individual consumers and business customers, including experience managing campaigns for international, multi-market user bases
  • Data-driven mindset with comfort using analytics tools and building dashboards, paired with experimental rigor in designing A/B tests and understanding statistical significance
  • Excellent writing skills with the ability to craft compelling, on-brand copy that drives action
  • Experience with internationalization and localization programs, familiarity with PLG strategies and metrics, or SQL and data analysis skills (Nice to have)

Skills

Required:Marketing strategy and lifecycle managementCustomer.ioA/B testing and analyticsCopywriting
Nice to have:Internationalization/Localization
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Gamma

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