Director, Digital Health + Wellness
Hybrid (New York)$100k - $120kFull-TimePosted 11mo ago
About the role
Lead social and digital strategies for healthcare and biotech clients, ensuring regulatory compliance and creative excellence in digital health communications.
Responsibilities
- Lead the development of social and digital strategies for consumer healthcare and biotech clients, balancing creativity with DTP and regulatory compliance.
- Translate health insights and audience behavior into actionable strategies that inspire compelling, compliant storytelling.
- Design integrated digital frameworks connecting social and web touchpoints to create seamless user journeys.
- Conduct social audits, competitive analyses, and trend reviews to guide brand positioning and identify whitespace opportunities.
- Partner across the inter-agency team (IAT) — including creative, media, and digital experience partners — to deliver cohesive, cross-channel campaigns.
- Collaborate closely with UX and web teams to ensure consistency in voice and content across the digital ecosystem.
- Act as a trusted strategic advisor to clients, leading presentations, trend POVs, and digital thought leadership sessions.
- Manage and mentor junior strategists and foster a culture of curiosity, creativity, and digital excellence.
Qualifications
- 8+ years of experience in social strategy or planning, ideally within healthcare, biotech, or regulated categories.
- Proven understanding of DTP and regulatory processes, including MLR and FDA guidelines.
- Deep expertise in social, digital, and website strategy, with an eye for user experience and journey.
- Strong collaboration experience across integrated agency teams (IAT).
- A creative-strategic hybrid — fluent in both audience insights and content ideas.
- Skilled at transforming data and social listening into sharp, actionable storytelling.
- A confident communicator and thought leader who can build trust and alignment across client and internal teams.
Skills
Required:Social StrategyRegulatory ComplianceDigital FrameworksLeadershipClient Relations
Benefits
- Competitive salary range of $100,000 - $120,000 per year.
- Performance-based bonuses, health insurance, dental, vision, 401(k) plan, paid time off, mental health support including Headspace subscription, tuition assistance, life insurance, and a monthly wellness allowance.
Last updated Jan 14, 2026. Interested? Apply on the company site.
About Zeno
Fearless Pursuit of the Unexpected
Zeno Group is an award-winning integrated communications agency with global clients spanning consumer, technology and healthcare.
Integrated CommunicationsPR
More open roles at Zeno
- Senior Vice President, Paid Media11mo agoHybrid (New York) · Digital – Digital Advisory
- Developer11mo agoHybrid (Kuala Lumpur) · Digital – Web & Technology Development
- Vice President, Corporate Affairs11mo agoHybrid (New York) · Corporate
- Senior Account Supervisor, Earned Media11mo agoHybrid (New York) · Influencer + Earned Media
- Senior Vice President, Health + Wellness11mo agoHybrid (New York) · Corporate – Health