Senior Vice President, Paid Media
Hybrid (New York)$185k - $236kFull-TimePosted 11mo ago
About the role
The SVP, Paid Media role at Zeno Group is a strategic leadership position responsible for driving and evolving the company's paid media offerings, with a focus on social, programmatic, SEM, and media partnerships, while leading the paid media team and collaborating across functions.
Responsibilities
- Lead the development of integrated media strategies supporting client objectives across brand storytelling, lead generation, and performance marketing.
- Serve as a thought leader, providing insights on digital and social media landscape, platform innovation, and convergence of earned, owned, and paid media.
- Identify and advise on AI implications, automation tools, and future-forward opportunities to enhance paid media programs.
- Shape and implement testing frameworks to discover white space opportunities and guide investment decisions.
- Serve as a senior media advisor in new business pitches and client growth initiatives.
- Lead and inspire the paid media team in New York, developing talent and fostering a high-performance culture.
- Mentor, coach, and grow junior and mid-level talent.
- Oversee team resourcing, staffing, workflow, and hiring.
- Partner with cross-functional teams to deliver cohesive, data-informed campaigns.
- Participate in the Global Paid Media Center of Excellence and collaborate on evolving media practices.
- Ensure integration of media insights into client strategies.
- Own the scope, pricing, and delivery of paid media projects.
- Oversee campaign pacing, optimization, performance tracking, and data interpretation.
- Manage forecasting, budgeting, and operational planning.
Qualifications
- 12+ years of experience in paid media, focusing on paid social, programmatic, and SEM.
- 5+ years of experience leading and growing teams.
- Proven expertise with Meta, Google Ads, TikTok, LinkedIn, and knowledge of other platforms like Pinterest and Snapchat.
- Experience working in Prisma is strongly preferred.
- Knowledge of research tools such as Resonate.
- Collaborative mindset with success in integrated agency environments, especially with social strategy and analytics teams.
- Strong understanding of performance metrics and media optimization.
- Proven success in client counsel and handling high-stakes discussions.
- Strong attention to detail and project management skills.
Skills
Required:Paid Media StrategyLeadership and Team BuildingClient Consulting
Benefits
- Competitive salary range: $185,000 - $236,000 USD annually.
- Comprehensive health, dental, and vision insurance.
- Mental health support including Headspace subscription and access to providers.
- Generous paid time off including holidays and self-care days.
- Retirement plans including 401(k).
- Pre-tax flexible spending accounts.
- Tuition assistance and life insurance.
- Financial coaching and wellness programs such as ZenoFit.
Last updated Jan 14, 2026. Interested? Apply on the company site.
About Zeno
Fearless Pursuit of the Unexpected
Zeno Group is an award-winning integrated communications agency with global clients spanning consumer, technology and healthcare.
Integrated CommunicationsPR
More open roles at Zeno
- Developer11mo agoHybrid (Kuala Lumpur) · Digital – Web & Technology Development
- Vice President, Corporate Affairs11mo agoHybrid (New York) · Corporate
- Senior Account Supervisor, Earned Media11mo agoHybrid (New York) · Influencer + Earned Media
- Senior Vice President, Health + Wellness11mo agoHybrid (New York) · Corporate – Health
- Director, Digital Health + Wellness11mo agoHybrid (New York) · Health & Wellness