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VP of Marketing

Peach· Marketing
Apply on company site
Hybrid (Oakland, CA)$200k - $240kFull-TimePosted 11mo ago

About the role

Seeking an experienced marketing leader to define and execute Peach's marketing strategy to accelerate growth, increase top-of-funnel, and establish market leadership in the fintech SaaS space.

Responsibilities

  • Own marketing strategy end-to-end — from positioning and messaging to growth channels, demand generation, product marketing, and brand.
  • Grow top-funnel by 3×–4×, driving scalable, measurable pipeline that fuels revenue growth.
  • Build and execute a modern B2B marketing engine focused on creativity, speed, and impact.
  • Develop annual marketing plans and budgets appropriate for the company’s ARR, with clear goals and ROI expectations.
  • Own marketing metrics and financial rigor — responsible for CAC and ROI metrics. Co-own LTV and funnel conversion benchmarks with a sales leader.
  • Lead partner & channel marketing strategy (alliances, referrals, integrations) to extend reach and co-sell opportunities.
  • Own product marketing & sales enablement — buyer personas, competitive positioning, pricing strategy, launch playbooks, and sales battlecards.
  • Drive events & field marketing strategy with clear ROI targets, including conferences, industry influencers and analyst relations, and executive roundtables.
  • Innovate with limited budgets to outperform larger competitors — leveraging unconventional channels and creative campaigns.
  • Hire, lead, and develop a high-caliber marketing team, fostering a culture of accountability, experimentation, and excellence.
  • Partner with Sales, Product, and Leadership to align marketing closely with GTM strategy and revenue outcomes.
  • Be the external face of Peach at major industry conferences, events, and media opportunities.
  • Establish metrics for marketing effectiveness and communicate impact to leadership.
  • Stay on the forefront of AI in marketing, utilizing new tools for content creation, personalization, and campaign velocity.

Qualifications

  • 10+ years of progressive marketing experience, including leadership roles in B2B SaaS.
  • Deep experience marketing complex, technical products to enterprise and mid-market customers.
  • Proven track record as a player-coach — setting strategy and executing hands-on.
  • Comfortable in growth environments, emphasizing speed, resourcefulness, and accountability.
  • Modern marketing approach embracing new channels, creative formats, and AI-driven workflows.
  • Strong budget management skills for impactful, scalable marketing plans.
  • Experience hiring and scaling marketing teams with impact focus.
  • Excellent communicator and public speaker, comfortable in industry forums.
  • Bonus: experience in fintech or regulated industries.

Skills

Required:Strategic MarketingLeadership and Team BuildingB2B SaaS MarketingBudget ManagementPublic Speaking & Representation
Nice to have:AI and Digital Marketing Tools

Benefits

  • Competitive salary of $200,000 - $240,000 per year.
  • Opportunity to build and lead the marketing function from scratch.
  • Potential to grow into a CMO role as the company scales.
  • Inclusive, diverse environment committed to equality and non-discrimination.
Last updated Nov 25, 2025. Interested? Apply on the company site.
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About Peach

API-first loan management and servicing software

Peach helps lenders quickly launch and confidently scale innovative credit products. We’re the only lending platform built on an Adaptive Core™.

loan managementservicingAdaptive Core™lending platform
Company profileWebsite

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