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Marketing Manager

Reframe (Glucobit)· Marketing
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Hybrid (GA)$65k - $90kFull-timePosted 10mo ago

About the role

Marketing role at Reframe focused on understanding people and building awareness of the product, with responsibilities spanning campaign development, day-to-day marketing activities, and long-term strategy.

Responsibilities

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working with the design team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams

Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools

Skills

Required:Marketing strategyCampaign managementMarketing automationAnalytics and reporting
Last updated Jul 1, 2026. Interested? Apply on the company site.
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About Reframe (Glucobit)

App to help people quit or cut back on alcohol use

Reframe is the leading app to help people cut back on drinking. Reframe uses neuroscience & psychology to help people shift the way they think about drinking & help build great habits. We don't believe in stigma or restrictions. In the past 12 months, Reframe has had over 2M+ users and has helped more people cut back on alcohol use than any other org worldwide.

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