Director of Marketing
Hybrid (New York City, NY)$210k - $225kFull-timePosted 9mo ago
About the role
Director of Marketing for Sendblue, a YC startup integrating iMessage into CRM. Owns and executes marketing strategy, budget, content/distribution, lifecycle, funnels, analytics, and agency/partner management to drive revenue outcomes.
Responsibilities
- Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
- Define channel-level objectives, testing plans, and execution roadmaps
- Act as the owner of marketing direction, sequencing, and focus
- Own marketing budget allocation across channels (within an agreed total budget)
- Decide how spend is distributed based on performance and priorities
- Maintain and execute a marketing testing roadmap
- Make decisions with agencies, including the authority to say no to initiatives that do not align with goals
- Create or oversee distribution strategy across YouTube, Meta, and Linkedin
- Shape content direction and hooks with editors and contractors
- Improve structure, pacing, and performance; align content with funnel and conversion goals
- Analyze performance and iterate based on engagement and revenue impact
- Own email marketing strategy for the Sendblue list
- Create or oversee campaign emails, product announcements, lifecycle, activation and “show up” sequences
- Optimize lifecycle programs to improve activation, conversion, and retention
- Create or oversee funnel and landing pages, messaging frameworks, video/ad/content scripts, and sales/enablement collateral
- Ensure assets are channel-specific and measurable
- Maintain messaging consistency across ads, content, lifecycle, and sales touchpoints
- Own relationships with marketing agencies, editors, and contractors; set briefs, KPIs, and feedback loops
- Ensure external partners operate as extensions of the internal team
- Roll up performance data into executive dashboards; track targets; ensure reliable marketing data
- Surface insights and recommendations to leadership
Qualifications
- 6–10+ years experience in growth, content, or revenue-aligned marketing roles
- Experience managing $500k/month budget across channels
- Proven ability to own strategy and execution; not just one side
- Strong writing skills (emails, landing pages, scripts)
- Experience owning content distribution (YouTube, Meta)
- Comfortable managing agencies, editors, and contractors
- Strong analytical instincts; ability to connect marketing activity to revenue outcomes
- Builder mindset; experience creating systems from scratch
- Experience working closely with a CRO, Head of Revenue, or CEO is a strong plus
Skills
Required:Marketing strategyBudget managementContent distribution (YouTube, Meta)Email marketing & lifecycle
Last updated Oct 7, 2026. Interested? Apply on the company site.
About Sendblue
iMessage for Sales
Sendblue provides businesses with virtual iMessage lines to text prospects and nurture leads. Our users on average see a 70% increase in response rate. The company is founded by Rob Haber, former ML Engineer at Scale AI, and Alex Luis, former PM at PwC's telecom practice.
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