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Founding Growth & Content Lead

Willow· Marketing
Apply on company site
San Francisco, CA$130k - $170kFull-timePosted 8mo ago

About the role

Growth-focused marketing and content leadership role to scale Willow’s reach, focusing on content strategy, creator/affiliate programs, SEO, launches, and GTM campaigns in a fast-growing early-stage YC-backed company.

Responsibilities

  • Build and execute Willow's content strategy across TikTok, LinkedIn, X, YouTube Shorts, and other channels.
  • Create content yourself, manage creators and UGC partners, write briefs, test hooks and formats, and study what drives reach, conversion, and retention.
  • Build our creator and affiliate programs: sourcing partners, onboarding them, improving their content, tracking performance, and scaling from dozens of partners to hundreds.
  • Collaborate with paid ads and influencer experiments to turn organic ideas into paid creative and use performance data to sharpen messaging.
  • Help lead SEO / AEO, product launches, events, and GTM campaigns; plan campaigns, coordinate assets, drive distribution, and turn launches into growth.

Qualifications

  • 10k+ followers or proven traction with a side project or content
  • Experience as a founding team member or early growth employee at a high-growth consumer/prosumer/PLG company
  • Experience scaling influencer/creator/affiliate/UGC programs
  • 2+ years working with content creators, creator partnerships, social content, or growth campaigns
  • Strong writing, taste, and ability to turn messy ideas into clear campaigns
  • Passion for productivity, AI, voice technology, or new computer interfaces
  • In-person in San Francisco (onsite)

Skills

Required:content strategycreativity and storytellingcreator partnerships / UGC
Nice to have:SEO / AEO
Last updated Aug 26, 2026. Interested? Apply on the company site.
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About Willow

The voice interface replacing your keyboard

Willow is an AI dictation app that lets you type with your voice. Built to 4x the productivity of anyone spending too much time on email, docs, and AI prompting workflows. We’re Mac-only for now. You can try it free at WillowVoice.com

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