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Industry Product Marketing Manager

OpenAI· Marketing
Apply on company site
San Francisco$221k - $245k + equityFull-timePosted 8mo ago

About the role

Role focused on defining OpenAI’s industry marketing motion, positioning OpenAI’s models and workflows for priority industries (Life Sciences, Banking, or Healthcare), and delivering field-ready assets and campaigns across launches, proof points, and account-based initiatives.

Responsibilities

  • Own positioning and messaging for OpenAI’s industry offering for either Life Sciences, Banking, or Healthcare.
  • Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages
  • Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners
  • Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance
  • Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions
  • Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases
  • Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear
  • Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category

Qualifications

  • Have 6+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles
  • PMM experience in either Life Sciences, Banking, Healthcare, or another regulated/high-trust vertical.
  • Have experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
  • Can translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
  • Have strong cross-functional program leadership instincts and can drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research
  • Use customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work
  • Have experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments
  • Bring strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility
  • Are deeply curious about AI, industry transformation, enterprise adoption, and how new capabilities become real customer value
  • Think strategically about how industry marketing drives awareness, trust, pipeline, adoption, customer proof, and long-term market leadership
  • Are highly collaborative and effective at influencing senior stakeholders, field teams, technical teams, and external partners
  • Execute quickly while maintaining a high quality bar across messaging, launch work, enablement, customer proof, and campaign execution

Skills

Required:Positioning and messagingAsset creationCross-functional leadershipGTM strategy

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Aug 13, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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