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Senior Product Marketing Manager

Capital.com· Product & Engineering – GTM
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Hybrid (Warsaw, Poland), Hybrid (Limassol, Cyprus), Hybrid (Sofia City, Bulgaria)HybridPosted 8mo ago

About the role

Senior Product Marketing Manager responsible for shaping product framing, messaging, and go-to-market (GTM) for Capital.com’s products, ensuring consistent storytelling across regions and channels.

Responsibilities

  • Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after.
  • Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis.
  • Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why.
  • Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel.
  • Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint.
  • Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations.
  • Define success metrics for product adoption and report performance clearly.

Qualifications

  • 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment.
  • Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement.
  • Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template.
  • Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call.
  • A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment.
  • Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off.

Skills

Required:Go-to-market (GTM) strategyProduct marketingData analysisAI tooling for marketingCross-functional leadership

Benefits

  • Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
  • Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock. #LI-Hybrid
  • Generous Time Off: Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
  • Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
  • Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks.
  • Workation Wonderland: 30 extra days to work remotely from anywhere in the world (some restrictions apply).
  • Volunteer Days: Take two additional paid days each year to support causes you care about and give back to the community.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Capital.com

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