Senior Marketing Analyst (Tracking & Measurement)
RemoteContractPosted 8mo ago
About the role
Senior Marketing Analyst focused on tracking, measurement, and signal quality to optimize conversion data delivery to ad networks. Owns how conversion events reach networks, ensures timely, deduplicated signals, and collaborates with Marketing, Product, Data Engineering, and ad network representatives.
Responsibilities
- Marketing & signal optimization — Partner with ad platform representatives to improve conversion signals, assess platform changes, investigate signal-related performance issues, and design measurement approaches for signal/tracking experiments.
- Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from the Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
- New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
- GTM management — Manage GTM releases across multiple web properties. Design event architecture for data layers.
- Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.
- UTM & Attribution — Maintain UTM parameters and campaign naming conventions and ensure correct attribution.
- Reporting & analytics — Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics. Define Signal Engineering metrics.
- Marketing datasets — Build and maintain custom marketing performance datasets
Qualifications
- 4+ years of experience in ad tech, martech, digital measurement or marketing technology
- Hands-on with Google Tag Manager, both client-side and server-side
- Experience with conversion APIs — Meta CAPI, Google's equivalent, or similar — and server-side event delivery
- Strong understanding of browser-side and server-side tracking, and what breaks in each
- Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies and conversion setup
- Comfortable working operationally with data and SQL — able to query it, diagnose issues and verify signal quality without depending on an analyst
- Experience partnering with performance marketing/user acquisition stakeholders and ability to explain complex measurement concepts to performance marketers in plain language
- English at B2 level or above, written and spoken
Skills
Required:Google Tag Manager (client-side and server-side)Conversion APIs (Meta CAPI, Google, or similar)Browser-side and server-side trackingAd platform knowledge (campaign types, bidding, conversion setup)SQLCommunication with performance marketing stakeholders
Last updated Sep 17, 2026. Interested? Apply on the company site.
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