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Brand Director, Hypegolf

Hypebeast Group· Hypegolf / Brand Management
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New York, NY$140k - $150kFull-timePosted 7mo ago

About the role

Commercially minded Brand Director to lead Hypegolf’s global brand, partnerships and business development, translating positioning into content, experiences and consumer offerings across markets.

Responsibilities

  • Lead Hypegolf’s brand direction and business planning, setting clear priorities, budgets and performance goals.
  • Manage business performance, including revenue, profitability and effective use of resources.
  • Maintain a consistent global brand identity while adapting programmes and partnerships to local audiences with regional teams.
  • Partner with the editorial lead to ensure content and programming reflect a distinctive, credible perspective on golf.
  • Work with regional commercial teams to develop, secure and deliver sponsorships, partnerships and other commercial opportunities.
  • Oversee the development and delivery of events, community programmes and brand activations.
  • Guide merchandise, collaborations and other consumer offerings alongside internal specialists and external partners.
  • Strengthen audience and customer relationships across content, events and commerce.
  • Develop relationships with golf brands, courses, venues, players, creators and community leaders.
  • Coordinate shared teams and external partners to deliver programmes on time, within budget and to a consistent standard.
  • Use insight into golfer needs, cultural developments and market performance to inform decisions.

Qualifications

  • Relevant experience in brand management, business development or commercial leadership within golf, sport, lifestyle, consumer brands or specialist media.
  • Demonstrated accountability for revenue, budgets and commercial results.
  • First-hand involvement in golf through playing and active engagement with its community. A practical understanding of the game, golfer needs and contemporary golf culture is essential; no specific handicap is required.
  • Demonstrated experience working across markets and cultures, translating global brand direction into locally relevant commercial execution. Experience spanning North America and Asia is strongly preferred.
  • Experience developing commercial partnerships and delivering consumer-facing programmes, events or brand initiatives.
  • Strong brand judgment and an understanding of how content, experiences and products contribute to a cohesive brand.
  • Ability to collaborate effectively with editorial and creative teams while maintaining commercial accountability.
  • Working knowledge of consumer products, retail or e-commerce; merchandise or collaboration experience is an advantage.
  • Strong relationship-building, communication and project management skills.
  • A hands-on approach and the ability to deliver through shared teams and external partners in an entrepreneurial environment.

Skills

Required:Brand managementBusiness developmentCross-cultural collaboration
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Hypebeast Group

Driving Culture Forward

Hypebeast is the leading online destination for men's contemporary fashion and streetwear. Shop at our store and also enjoy the best in daily editorial content.

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