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Playable Ads Strategist

Voodoo· Growth
Apply on company site
RemoteFull-timePosted 6mo ago

About the role

Role focused on turning games into short, interactive playable ads to stop scrolling, drive engagement, and guide players to discover more. You will manage a portfolio of games, coordinate production, optimize performance, and drive innovative playable ad concepts from concept to final playable.

Responsibilities

  • Deconstruct games into engaging moments and identify what can be turned into a compelling playable ad.
  • Design playable concepts from scratch that capture a game's essence in seconds, balancing gameplay depth, accessibility, pacing and curiosity.
  • Think like a game designer and growth strategist by forming hypotheses on player behavior and using performance data to validate ideas.
  • Write sharp gameplay briefs detailing mechanics, flows, progression and player journeys for developers and production partners to execute.
  • Collaborate closely with developers and creative teams to guide production from concept to final playable, ensuring intuitive and satisfying gameplay true to the original game.
  • Iterate relentlessly by analyzing performance, identifying drop-off or engagement points, and leveraging learnings to improve subsequent versions.

Qualifications

  • Strong understanding of gameplay, player behavior, creative strategy or growth; ability to turn insights into actionable ideas.
  • Strong analytical and problem-solving skills; ability to benchmark markets, identify trends, formulate hypotheses, and translate into creative strategies.
  • Excellent project management skills; ability to turn ideas into briefs, align stakeholders, and drive projects from concept to execution.
  • Sharp creative eye; ability to articulate why a concept, mechanic, or design choice works or doesn’t.
  • Strong interest in mobile games and apps; understanding what makes players engage within seconds.
  • Autonomous, entrepreneurial, fast-paced; bias toward testing, learning, and iterating.
  • Hands-on experience with AI creative tools (e.g., Scenario, Seedance, Kling, Veo, Runway) is a plus.
  • Experience with playable ads, game production, or third-party creative partners is a plus.
  • Fluent in English.

Skills

Required:Gameplay understandingAnalytical thinkingProject managementCreative brief writingCollaboration with production teamsEnglish fluency
Nice to have:AI creative tools

Benefits

  • Competitive salary and other benefits according to the country you reside in.
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Voodoo

Entertain the world

Voodoo is a global tech company that entertains the world through iconic apps and games. We empower bold creators to shape their ideas into hits.

appsgamesentertainmentcreators
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