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Growth Marketing Lead, Japan

Airbnb· Growth Marketing
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Tokyo, JapanFull-timePosted 6mo ago

About the role

Growth Marketing Lead for Japan to shape Airbnb’s growth narrative, translate strategic vision into actionable plans, and drive cross-functional execution across regional and global teams.

Responsibilities

  • Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions.
  • Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working.
  • Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels. Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market.
  • Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives. In regional leadership reviews, represent Growth Marketing, provide actionable insights, clear reporting, and thoughtful recommendations to guide strategic decisions.

Qualifications

  • Growth Marketing Expertise: 10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate), with proven track record of scaling business for B2C brands ideally in fast-paced, global environments.
  • Japan Market Mastery: Deep understanding of the Japan market, consumer trends, and digital behaviors, with experience tailoring strategies for Japan and working with local agencies and platforms.
  • Analytical and Strategic: Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact.
  • Cross-Functional Collaboration: Proven ability to influence and drive product conversations with engineering, design, creative and data science partners. Experience working with global channel owners.
  • Project Management Excellence: Highly organized self-starter who thrives in dynamic environments; able to independently manage complex projects from strategy to execution.
  • Stakeholder Management: Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams.
  • Results-Driven: Relentless focus on outcomes, with a track record of delivering against ambitious goals through innovation, iteration, and hands-on execution.
  • Technical Acumen: Familiarity with marketing automation, analytics tools, and digital platforms; able to translate business needs into technical requirements.

Skills

Required:Growth MarketingJapan Market KnowledgeAnalytical & Strategic ThinkingCross-Functional CollaborationProject ManagementCommunication & Stakeholder ManagementTechnical Acumen

Benefits

  • All qualified individuals are encouraged to apply.
  • Reasonable Accommodations: accommodations during recruitment process.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airbnb

Book accommodations around the world.

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 33,000 cities and 192 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, we use hundreds of Post-Its a week, and we give the best high-fives in town. Headquartered in San Francisco, we have satellite offices in Dublin, London, Barcelona, Paris, Milan, Copenhagen, Berlin, Moscow, São Paolo, Sydney, and Singapore.

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