Marketing Generalist - SMB Growth & Strategy
About the role
Marketing Manager role focused on SMB growth strategy, channel optimization, lifecycle marketing, and partnerships to drive customer acquisition and expansion for SMB service businesses. Remote US role with HubSpot as core engine and collaboration across content, partnerships, sales, and support.
Responsibilities
- - Drive PocketSuite’s SMB marketing strategy across channels
- - Identify highest-impact acquisition and engagement channels for SMB audiences
- - Align messaging and campaigns to the needs of service-based small businesses
- - Translate company goals into clear marketing plans and priorities
- - Act as the central connector across marketing, partnerships, sales, and support
- - Own and administer HubSpot CRM as the core marketing engine
- - Build and optimize lifecycle workflows, segmentation, and reporting
- - Establish clear attribution and performance tracking across campaigns
- - Turn marketing into a measurable, repeatable growth function
- - Own strategy and execution of email and SMS campaigns
- - Design customer journeys across onboarding, engagement, and expansion
- - Partner with content to ensure messaging aligns with campaign goals
- - Continuously test and optimize for conversion and retention
- - Define the overall social strategy, positioning, and content pillars
- - Partner with the Content Marketing Manager to execute strategy
- - Ensure consistency across platforms and alignment with brand and growth goals
- - Use social as a lever for acquisition and engagement
- - Own strategy and execution for events, webinars & partnerships
- - Develop and scale webinars and digital engagement programs
- - Ensure initiatives drive measurable pipeline and customer growth
Qualifications
- - 4–7+ years in marketing with strong experience in SMB or SMB2B marketing
- - Proven experience marketing to small business owners or service professionals
- - Deep hands-on experience with HubSpot
- - Comfortable owning strategy while staying close to execution
- - Strong cross-functional collaborator who can drive alignment
- - Results-oriented—you think in terms of pipeline, conversion, and growth
Skills
About PocketSuite
PocketSuite makes it easy for your clients to book and pay you
PocketSuite is a YC-backed mobile platform for service businesses, ranging from fitness trainers, photographers, and home cleaners to dog trainers, hairstylists, therapists, and life coaches. Businesses use PocketSuite to get booked, paid, and message their clients. We make the work of running your own business simple for solo operators and small teams. PocketSuite empowers the U.S. market of 20 million service professionals generating $800 billion in sales with a mobile cloud solution for running their business. Thousands of businesses run on PocketSuite. Over 500,000 clients book and pay their Pros on PocketSuite today and we're growing fast.
More open roles at PocketSuite
- Lead Generalist Engineer9mo agoHybrid (US)
- 11mo ago