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Creative Strategist - Script (Performance Marketing) - SuperKalam (Bangalore)

SuperKalam· Growth / Marketing
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Hybrid (Bengaluru, KA, IN / Bengaluru, Karnataka, IN)INR 600k - INR 900kFull-timePosted 6mo ago

About the role

Creative Strategist responsible for end-to-end performance marketing creatives, from user research to writing ad scripts and coordinating production with creators/editors, with potential growth/influencer scope. Based in Bangalore, full-time role in a YC-backed EdTech startup.

Responsibilities

  • Call students/users regularly to understand pain, motivation, objections, and what success looks like
  • Convert insights into clear hooks and maintain a Hook Library
  • Write practical, performance-first scripts for short video ads (15s–60s)
  • Create multiple variants per hook and prioritize weekly tests
  • Coordinate with creators/editors to produce creatives; hire/onboard creators when needed
  • Ensure speed and quality with clear briefs and fast feedback loops
  • Work with influencers/creators on growth initiatives when appropriate
  • Support growth initiatives, partnerships, and distribution experiments for UPSC + K-12

Qualifications

  • Based in Bangalore
  • Strong ownership mindset
  • Comfortable talking to users/students on calls daily
  • Strong communication and writing skills (simple, direct, no fluff)
  • Bias for action and high accountability
  • Preferred: Experience in a B2C startup (content/growth/performance marketing/creative strategy)
  • Preferred: Experience with Meta/Google ad creatives or understanding ad conversion
  • Understanding of hook → script → production → iteration workflow
  • Freshers/interns: highly proactive with proof of work (scripts, content, experiments, side projects)

Skills

Required:User researchHook developmentScript writing (advertising)Production coordination
Nice to have:Growth / performance marketing
Last updated Oct 21, 2026. Interested? Apply on the company site.
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