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Product Marketing, Senior Manager/Director

Siro· Marketing
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New York$205k - $235kFull-timePosted 6mo ago

About the role

Senior Manager or Director of Product Marketing responsible for positioning, messaging, launches, competitive positioning, bottom-of-funnel messaging, and customer marketing for Siro's AI-powered field-sales platform in B2B SaaS.

Responsibilities

  • Positioning and messaging: Own a clear point of view on who we sell to, what problems we solve, and why we win, including a messaging framework for each of our target verticals.
  • Launch messaging and GTM narrative: Own the story behind every launch and coordinate across product, sales, customer success, and marketing to bring new launches to market.
  • Competitive positioning: Own how we win, keep competitive intel current, and create battlecards for reps.
  • Bottom-of-funnel messaging: Own pages, customer stories, and copy that move buyers from interest to decision, including solution and comparison pages, one-pagers, and industry proof.
  • Customer marketing: Turn customer results into proof, produce case studies, testimonials, quotes, and impact metrics; partner with contractors for high-quality video case studies.

Qualifications

  • 4+ years of product marketing experience at a B2B SaaS company with a strong commercial orientation
  • Experience in management consulting preferred
  • Exceptional storytelling with ability to turn feature specs into compelling narratives for CROs
  • Track record of end-to-end product launches that moved pipeline, adoption, or revenue
  • Strong sales enablement instincts (battlecards, decks, one-pagers)
  • Numbers-driven with ability to tie work to outcomes and derive insights from data
  • Builder's mindset with comfort operating in ambiguity and willingness to ship quickly
  • Comfortable as a senior IC with broad scope and no direct reports

Skills

Required:Product marketing leadershipStorytelling and messagingGo-to-market planningSales enablement

Benefits

  • Not explicitly listed in the job description
Last updated Oct 7, 2026. Interested? Apply on the company site.

About Siro

Boost In-Person Sales 36% with AI Coaching | Siro

Siro’s AI records and analyzes in-person sales conversations to surface coaching insights that help your team close more deals and uncover hidden revenue.

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