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Social Media Editor

The New York Times· Editor
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Seoulin-officePosted 5mo ago

About the role

Social media editor role at The New York Times based in Seoul, responsible for shaping and executing social media strategy across main platforms, enhancing off-platform video and storytelling, coordinating with newsroom teams, and engaging readers while upholding journalistic independence.

Responsibilities

  • Leading The Times’s social presence across our main accounts, ensuring coverage of breaking news and live events; conceiving and executing innovative social plans for enterprise projects; and leveraging videos, photography and graphics to elevate our off-platform report
  • Support the increase in video production across the newsroom by prioritizing time-sensitive projects and ensuring that our video journalism reaches a wide audience off-platform
  • Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing
  • Collaborating with Social Visuals editors and across our Video team, especially in Seoul, on developing and executing visual storytelling formats and strategies for social platforms
  • Building creative social native content (e.g., visual cards, Instagram stories, etc.)
  • Skillfully editing, shaping and elevating headlines, copy and visual assets for social media
  • Suggesting story ideas, identifying video opportunities and partnering with desks across the Seoul newsroom to produce stories that:Anticipate readers’ prospective social and search needs sparked by a Times exclusive or a news event; Respond to readers’ real-time social and search needs and trends
  • Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
  • Partner with editors across the newsroom to workshop on-platform framing of articles that leverage off-platform performance insights and reader interest
  • Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
  • Tracking success through engagement rates, growth statistics, reader responses and other metrics, especially for video
  • Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences
  • Collaborate with other audience editors, in Seoul and around the world, on flagging coverage opportunities informed by off-platform trends and sharing performance insights and case studies with desks
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Qualifications

  • Proven experience in social media and digital journalism
  • Deep understanding of all mainstream and some emerging social channels
  • Consistent record running Facebook, Twitter/X and Instagram accounts for major media outlets
  • Demonstrated interest in visual storytelling, including through video
  • Strong editorial judgment; comfortable with experimenting and refining strategies to optimize article-sharing for different social audiences
  • A passion for news and a dedication to The Times and its journalistic mission
  • Skill at bridging specialties, including reporting, editing, product, analytics, design and user research
  • Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
  • Strong analytical skills and familiarity with how to use data to inform editorial decisions
  • Experience working independently and collaborating across time zones

Skills

Required:Social media strategy and managementVideo storytelling and editingNews judgment and audience framingData-informed editorial decisions

Benefits

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
  • For roles outside of the U.S., information on benefits will be provided during the interview process.
Last updated Sep 9, 2026. Interested? Apply on the company site.
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