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Brand Marketing Partner

thatgamecompany· Growth
Apply on company site
Remote$78.5k - $145kFull-timePosted 5mo ago

About the role

Brand Marketing Partner to own how our games reach, resonate with, and grow audiences. Lead social strategy, creator partnerships, viral campaigns, and community growth across titles we publish, shaping each game's voice and building repeatable systems for reach and cultural relevance.

Responsibilities

  • Define and execute growth-oriented social and brand strategies that reflect the unique identity of each game we publish
  • Design and launch high-impact digital and physical campaigns that drive massive organic reach and engagement
  • Lead end-to-end influencer and creator initiatives, from scouting and outreach to production, launch, and performance tracking
  • Build and nurture communities across Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into genuine connection and measurable growth
  • Create content that travels, from reactive posts and cultural moments to short-form video and campaign tentpoles
  • Build the systems, playbooks, calendars, and metrics that make virality repeatable and learnable
  • Partner cross-functionally with Content, Production, and partner studios to build narratives that expand our games' presence
  • Listen deeply to players and creators, surfacing insights that guide communication strategy and product positioning

Qualifications

  • Entrepreneurial and self-driven. You thrive in ambiguity, move fast, and build what doesn't exist yet. You are excited about building from 0 to 1
  • Proven track record building and scaling audience growth at a digital-first company
  • Sharp creative instinct paired with analytical discipline. You design campaigns worth sharing and know exactly why they worked
  • Deep understanding of platform mechanics, creator culture, and audience behavior across TikTok, Instagram, YouTube Shorts, and emerging platforms
  • Excellent writing and communication skills with the ability to shift voice across brands, audiences, and moments
  • Experience leading complex, cross-functional projects from concept to launch with precision and accountability
  • Familiarity with gaming communities and their cultures is a strong plus, paired with genuine curiosity for audiences less represented in gaming
  • Streaming and on-camera communication skills are a plus

Skills

Required:Growth strategyInfluencer/creator campaign managementCommunity building across multiple platformsContent creation & storytellingCross-functional project leadership

Benefits

  • Paid Time Off, Holidays and Two Weeks Winter Break
  • Medical, dental, and vision coverage for employees and dependents from day one
  • Pet Insurance
  • Compassionate leave for family care
  • Pre-tax wellness stipend
  • Pre-tax work from home stipend
  • 401K with company match
  • Mental health resources including Headspace and EAP
  • Discount portal for everyday goods and services
  • Employee inclusion and diversity initiatives such as Grow Together
  • Support for personal professional development
Last updated Jul 23, 2026. Interested? Apply on the company site.

About thatgamecompany

is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

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