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Head of Partner Management, Affiliate Channel

Shopify· Growth
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Remotefull-timePosted 5mo ago

About the role

Senior leadership role owning the affiliate partner portfolio strategy and AI-forward affiliate initiatives. Leads a cross-regional team of partner managers (US and EU) and directly manages a small subset of top partners. Focuses on performance marketing, partner strategy, and emerging AI-driven discovery to drive new merchant acquisition.

Responsibilities

  • Own the affiliate partner portfolio strategy: segmentation, tier design, partner mix, and portfolio-level performance targets tied to new merchant acquisition
  • Decide which affiliates and partner types to invest in and interpret market shifts relative to Shopify's ICP
  • Analyze second and third-order effects of portfolio decisions (publisher mix, payout structures, attribution models) to drive better outcomes
  • Leverage multi-dimensional data to size incremental impact and present tradeoffs to leadership
  • Manage a small set of top-tier partners directly and translate insights to the broader strategy
  • Continuously analyze portfolio performance across regions, partner types, and content formats to identify trends and opportunities
  • Diagnose drivers behind performance changes and translate findings into concrete actions
  • Build and maintain regular performance review cadences (dashboards, deep-dives, post-mortems) for portfolio balancing
  • Develop a clear point of view and roadmap for how AI/LLMs reshape affiliate attribution and discovery
  • Partner cross-functionally to build a strategy around content categories where Shopify can win in AI-driven discovery
  • Identify early AI-driven partner structures and pursue high-reward bets
  • Lead, develop, and grow a cross-regional team of partner and recruitment managers (US and EU)
  • Maintain high-quality standards, invest in craft development, and model desired culture
  • Participate in recruiting and talent development to scale the channel
  • Build tracking mechanisms aligning day-to-day work to channel targets
  • Synthesize complex performance data into crisp narratives for senior leadership
  • Ensure alignment of partner management strategy with new merchant growth goals and escalate with solutions as needed
  • Create transparent frameworks to explain performance variance and tradeoffs to stakeholders

Qualifications

  • Deep subject matter expertise in affiliate marketing, performance partnerships, or publisher development
  • B2B experience with understanding of sales cycles, partner economics, and merchant journey dynamics for business audiences
  • Proven track record owning a partner portfolio with measurable new customer/merchant acquisition outcomes
  • Experience leading and developing a cross-regional team with coaching capability
  • Strong data fluency across attribution, incrementality, and channel economics
  • Excellent storytelling and ability to synthesize complexity for senior audiences
  • Demonstrated ability to dissect complex performance data and translate into strategic/tactical actions
  • Ability to operate autonomously on high-value, ambiguous problems and bring others along

Skills

Required:Affiliate marketing strategyData analysis and attribution

Benefits

  • Not specified in the description
Last updated Jun 25, 2026. Interested? Apply on the company site.

About Shopify

Dream big, build fast, and grow far on Shopify.

Shopify is the leading all-in-one commerce platform for businesses, offering tools to manage every part of your business, from online store to in-person sales and global expansion.

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