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Advertising Campaign Strategist

Demandbase· Sales
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RemoteFull-timePosted 5mo ago

About the role

Advertising Campaign Strategist at Demandbase responsible for managing campaigns, driving full media utilization, and delivering insights to demonstrate business value. Hybrid role combining campaign management, data analysis, and customer success support with growth potential into Senior/Lead positions.

Responsibilities

  • Manage a book of ~20 customer accounts (volume may vary by segment)
  • Drive full utilization of booked media budgets through strategic execution and performance storytelling
  • Build and manage customer audience journeys and campaign briefs
  • Deliver compelling, insight-driven reports that support renewals and expansion
  • Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines
  • Surface optimization opportunities and serve as the voice of the customer in internal planning
  • Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
  • Support campaign launches and ensure impressions are served to drive accurate billing
  • Maintain East Coast (EST) working schedules to effectively support clients

Qualifications

  • Minimum 3 years of experience in digital advertising, ideally with a B2B focus
  • Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients
  • Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact
  • Strong analytical skills to evaluate success against performance targets
  • Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint
  • Experience buying and/or planning digital advertising campaigns is a plus

Skills

Required:Digital advertisingAccount managementCampaign metrics interpretationAnalyticsTechnical tools
Nice to have:Advertising planning/buyingLocation flexibility

Benefits

  • Comprehensive benefits package including up to 100% paid premiums for Medical and Vision coverage
  • Mental wellness resources including access to Modern Health
  • Flexible PTO policy
  • 15 paid holidays in 2025 including a July 4th break and Thanksgiving break
  • No Internal Meetings Fridays
  • 401(k) plan
  • Short-term and long-term disability coverage
  • Life insurance
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Demandbase

Grow high-quality pipeline faster with the only AI platform built for how B2B really buys

Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.

ABM platformAIDataB2B salesMarketing automationGTM
Company profileWebsite

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