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Associate Creative Director, Earned Marketing (Temporary)

The New York Times· Creative Generalist
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Hybrid (New York, NY)$85/hr - $97/hrcontractPosted 5mo ago

About the role

Lead the creative vision for earned marketing initiatives across NYT products (News, The Athletic, Games, Cooking) in a contract, hybrid role based in NYC. Focus on generating earned media, social sharing, and culturally resonant work beyond traditional advertising.

Responsibilities

  • Concept and lead the development of brand-building activations, partnerships, and communications content designed specifically to generate earned media and social sharing.
  • Direct the day-to-day work of a Senior Designer, Earned providing clear conceptual vision to guide projects from strategy to launch. You will oversee the translation of earned media concepts into high-quality design solutions, ensuring that every deliverable—from seeding kits to social assets—upholds The New York Times's rigorous brand standards.
  • Translate marketing strategies into clear, provocative creative directives that excite internal teams and external partners.
  • Develop creative ideas tailored to the unique audiences of our core products, ensuring a cohesive visual and conceptual narrative for News, The Athletic, Games, and Cooking.
  • Create work that natively integrates celebrities, influencers, and culturally noteworthy subscribers to amplify our mission in ways that feel authentic and newsworthy.
  • Guide the creation of "social-first" activations designed to thrive on digital platforms and spark community engagement without relying solely on paid media or editorially motivated social media handles.
  • In partnership with the Director, Creative Strategy and Earned Production and Director, Brand Earned Activations, guide external agency relationships to ensure top-notch quality and brand/product standards are enforced.
  • Work closely with the Executive Director of Brand Activations and Talent to ensure earned ideas align with broader business goals.
  • Act as an ambassador for earned thinking across the organization, engaging the right stakeholders in productive conversations to build alignment.
  • Execute high-concept ideas, balancing quality with the demands of the news cycle.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Qualifications

  • 8+ years of experience in creative leadership, with a heavy focus on earned media, PR-led activations, or non-traditional advertising.
  • A portfolio that demonstrates “work the world talked about”—campaigns that broke through via PR, social trends, or cultural moments.
  • Deep understanding of how to leverage Social, Celebrity, and Influencer ecosystems to drive brand discovery.
  • Experience translating marketing strategies, product roadmaps, and the news cycle into clear creative directives.
  • Service diverse categories across the NYT portfolio, from the rigor of News to the fandom of The Athletic and the community-driven spaces of Games and Cooking.
  • Cultivate trusted relationships across the organization and navigate complex stakeholder dynamics.
  • Operational agility to navigate the time sensitive requirements of earned media while maintaining high standards of craft.

Skills

Required:earned mediacreative leadershipvisual storytellingcollaboration with cross-functional teams

Benefits

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
  • Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
Last updated Sep 9, 2026. Interested? Apply on the company site.
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