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Senior Webflow Developer & CRO Specialist

Short Story· Operations
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RemoteFull-timePosted 5mo ago

About the role

Senior Webflow Developer & CRO Specialist responsible for building, testing, and optimizing the company’s Webflow-hosted website and conversion rate performance to drive growth. Collaborates with Design, Brand, and Growth to improve online experience and implement CRO experiments.

Responsibilities

  • Own the implementation and ongoing maintenance of our Webflow-hosted website
  • Work directly with design to build engaging web content
  • Build systematic, reusable components aligned with our design system
  • Ensure pages are responsive, fast, and production-ready across all devices
  • Support landing pages, redesigns, and iterative improvements
  • Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
  • Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
  • Implement A/B tests and CRO experiments end-to-end
  • Ensure test variants are isolated, stable, and correctly deployed
  • Validate that experiment events and conversion tracking fire correctly
  • Analyze results, draw conclusions, and iterate
  • Monitor page performance, usability, and conversion behavior
  • Catch issues and regressions before they become problems
  • Maintain high-quality standards for everything that ships
  • Partner with Growth to align experimentation priorities with business goals
  • Collaborate closely with Design to bring their vision to life accurately
  • Communicate tradeoffs and constraints clearly

Qualifications

  • 3–6 years of hands-on Webflow experience
  • Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles (ideally eCommerce or mobile)
  • Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
  • Demonstrated success improving conversion rate, revenue per visitor, AOV, or other core metrics
  • Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
  • Experience optimizing high-traffic eCommerce websites or mobile applications preferred
  • Exposure to UX research methodologies and translating insights into testable hypotheses preferred
  • Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred

Skills

Required:WebflowConversion Rate OptimizationAnalytics & Experimentation ToolsGrowth & CRO Strategy
Last updated Jul 1, 2026. Interested? Apply on the company site.
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About Short Story

Modern ecommerce for petite women

Short Story is a style discovery platform to help petite women find clothes that fit. The average American woman is 5'4" and petite, yet this remains an enormously underserved segment. We’re a team of curators passionate about finding style, quality, and fit for petite women. Our mission is to remove the “ugh” from the shopping equation and support petite women in telling their stories, stylishly and confidently.

machine-learningmarketplacee-commerce
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