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Senior Product Marketing Manager

Encord· Marketing
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Hybrid (San Francisco, CA)Full-timePosted 5mo ago

About the role

Senior Product Marketing Manager to lead the marketing of the Encord Platform, own platform messaging across use cases, verticals, and personas, and partner with product and GTM teams to drive engagement and pipeline.

Responsibilities

  • Own the messaging of Encord, as well as the messaging for platform-wide capabilities
  • Amplify platform-level messaging through the Encord website and channels
  • Build and deliver sales enablement with high CSAT scores with field teams
  • Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline
  • Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value
  • Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP
  • Help build a product our customers love
  • Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

Qualifications

  • A proven track record in product marketing with experience on technical products
  • Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market
  • Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans
  • Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns
  • Comfortable owning and running direct customer engagements
  • Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects
  • Experience building compelling technical and business content
  • Proven ability to collaborate with sales, growth marketing, and product teams
  • Preferred: BS in Computer Science or related discipline

Skills

Required:Product marketingMessaging & positioningContent creation (technical/marketing)

Benefits

  • Competitive salary, commission, and meaningful equity in a high-growth startup
  • Clear, accelerated growth opportunities as the company scales rapidly
  • Strong in-person culture: 3–5 days/week in our North Beach loft office
  • Flexible PTO to fully recharge
  • 18 paid vacation days in the U.S. plus federal holidays
  • Annual learning & development budget
  • Comprehensive health, dental, and vision coverage
  • Frequent travel opportunities across the U.S., London, and Europe
  • Bi-annual company offsites, twice-weekly team lunches, and monthly socials
Last updated Sep 30, 2026. Interested? Apply on the company site.
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About Encord

Building the data backbone for the (artificial) intelligence…

Encord is the leading data platform for AI. We help top AI teams get models into production faster with human-in-the-loop workflows for labeling and RLHF, infrastructure for data-centric model testing, and powerful data curation and management.

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