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Brand Content Lead

Lovable· GTM
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Hybrid (Boston), Hybrid (New York City)$141.5k - $192kFull-timePosted 5mo ago

About the role

Brand Content Lead responsible for building content franchises from scratch, driving non-brand search, and expanding Lovable’s reach. Owns content for top-of-funnel discovery and brand perception, not case studies or webinars except as quality partner on distribution.

Responsibilities

  • Build the written and multimedia strategy that drives people discovering Lovable when they don’t yet know our brand.
  • Be the distribution expert in the room. Everything the team already makes should reach meaningfully more of the right people once you're involved.
  • Create multi-channel content franchises from scratch and build real audiences for them.
  • Brief and manage freelance writers and editors: clear briefs, fast feedback, one consistent quality bar across every contributor.

Qualifications

  • 8+ years across editorial or content strategy.
  • A track record of multiplying distribution and reach for content with real numbers attached.
  • Experience building a content franchise from zero and growing an actual audience (newsletter, video series, multi-channel format).
  • A track record of shipping content that changed how people saw a company, not just on-time delivery.
  • Experience managing full-time or freelance writers and editors.

Skills

Required:Content strategyEditorial and content managementDistribution optimization
Last updated Oct 7, 2026. Interested? Apply on the company site.
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