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Developer Marketing Lead, APAC

OpenAI· Marketing
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Hybrid (Singapore)Full-timePosted 4mo ago

About the role

Senior APAC-focused developer marketing leader responsible for regional strategy, programs, and ecosystem activation to educate, engage, and drive adoption among developer audiences in Asia-Pacific, with emphasis on startups overlap and collaboration with cross-functional teams.

Responsibilities

  • Lead APAC developer marketing strategy across priority markets, audiences, channels, and product moments.
  • Build programs that improve developer awareness, education, product understanding, adoption, and advocacy.
  • Translate global developer launches and narratives into regionally resonant activation plans.
  • Partner with Developer Relations and technical stakeholders to ensure programs are credible, useful, and grounded in builder needs.
  • Develop repeatable regional plays across content, technical education, developer events, hackathons, builder workshops, community moments, ecosystem partnerships, and builder stories.
  • Support startup marketing initiatives where startup and developer audiences overlap, including technical founders, startup builders, startup ecosystem moments, founder-led proof points, and programs that create adoption with early-stage builders, while keeping the core mandate centered on developers.
  • Establish clear operating rhythms, prioritization, measurement, and feedback loops with global and regional partners.
  • Bring APAC developer insight, market nuance, and ecosystem opportunities into global planning.

Qualifications

  • 10+ years of experience in developer marketing, technical marketing, product marketing for developer products, community-led technology marketing, or integrated marketing for technical platforms.
  • Proven track record building credible marketing programs for developer audiences.
  • Experience leading regional or multi-market programs across launches, education, content, events, community, and ecosystem channels.
  • Strong cross-functional experience with Developer Relations, Product, Product Marketing, Growth, Startups, Partnerships, and regional marketing stakeholders.
  • Ability to work across strategic planning and hands-on execution in fast-moving, ambiguous environments.
  • Strong communication, prioritization, and stakeholder management skills.
  • Clear understanding of how developer trust, technical usefulness, and product adoption connect.

Skills

Required:Developer marketing for technical productsCross-functional collaboration
Last updated Jul 16, 2026. Interested? Apply on the company site.

About OpenAI

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