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Product Marketing Manager

Meta· Business Marketing
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Hybrid (Menlo Park, CA)$160k - $224kFull-timePosted 4mo ago

About the role

Meta is seeking an experienced Product Marketing Manager to drive market requirements, go-to-market plans, and cross-functional initiatives for Meta’s advertising solutions across advertiser interfaces and platforms (Facebook, Instagram, WhatsApp, Threads, Reality Labs). The role involves market research, product risk assessment, positioning, messaging, and collaboration with cross-functional partners to drive awareness, adoption, and long-term engagement in a fast-paced environment.

Responsibilities

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering
  • Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams
  • Drive cross-functional projects across Meta to build new solutions for advertisers/marketers and ensure integration into the platform
  • Own go-to-market strategy for a portfolio of products by guiding cross-functional teams in developing client communications, product documentation, and positioning
  • Drive successful go-to-market activations across internal sales and partnerships teams by crafting effective messaging for various audiences
  • Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement

Qualifications

  • 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
  • Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
  • Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
  • Organizational and interpersonal skills with ability to set priorities, problem-solve, multitask and work independently in a dynamic environment
  • Strong communication experience with technical, business, and external stakeholders
  • Bachelor's Degree in Business, Marketing or Related discipline

Skills

Required:Market researchGo-to-market strategyCross-functional leadershipProduct positioning and messaging
Nice to have:Advertising/marketing domain knowledge

Benefits

  • Bonus
  • Equity
  • Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Meta

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