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Scaled Business Growth

Meta· Scaled Business Marketing
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Hybrid (Menlo Park, CA)$134k - $189kFull-timePosted 4mo ago

About the role

Role focused on designing data-driven programs to help businesses adopt and maximize Meta's products. Analyze data, identify opportunities, design scalable marketing strategies, run experiments, and leverage AI to drive measurable business impact across a large audience of business customers.

Responsibilities

  • Lead marketing growth strategy across a large area and drive cross-team alignment.
  • Identify and size marketing opportunities to drive material business impact.
  • Design comprehensive, multi-channel marketing programs that accelerate outcomes across the funnel with a variety of audiences.
  • Execute on projects by working closely with Product, Sales, Data Science, and other partners.
  • Lead experimentation from designing tests to analyzing results that drive business impact.
  • Leverage AI and advanced analytics to accelerate business impact.

Qualifications

  • Bachelor's degree in a directly related field, or equivalent practical experience
  • 5+ years of experience in growth marketing, digital marketing, marketing strategy, product growth, management consulting, or related field
  • 4+ years of work experience in analytics - data extraction, querying, & interpretation with languages such as SQL including leveraging AI tooling
  • 4+ years of experience developing and executing strategies to drive Marketing impact across multiple channels, combining quantitative analysis with qualitative customer insight to optimize performance and scale successful programs
  • Experience developing & leveraging audience understanding via quantitative methods (segmentation, behavioral analysis) and qualitative methods (customer research, market insight), and translating findings into full-funnel marketing strategies
  • Proficiency in quantitative analysis geared towards drawing actionable insights from complex datasets
  • Experience designing & executing experiments, interpreting results, and translating findings into decisions
  • Experience establishing KPIs, measurement frameworks, and attribution models, including incrementality and mixed media approaches, that connect marketing activities to business outcomes
  • Proficiency in leveraging AI tools to accelerate business outcomes (e.g., audience research, personalization, content development, marketing optimization, etc.)
  • Experience distilling complex data into compelling narratives and influence stakeholders at all levels of the organization
  • Experience working with and influencing cross-functional teams including Product, Sales, Analytics, etc
  • Experience working on marketing programs that reach a wide range of business customers

Skills

Required:Growth marketingAnalytics and data interpretationSQLExperiment design and analysisAI tooling in marketing

Benefits

  • benefits information referenced in the job description not itemized here; see posting for details
Last updated Oct 23, 2026. Interested? Apply on the company site.

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