Senior Performance Marketer for a Rapidly Growing Consumer AI Healthcare Company đ
About the role
Senior hands-on Performance Marketer to own ~$1M/month paid social spend across three brands (MDhair, MDacne, Nuvane) at MDalgorithms Inc., a remote AI healthcare company. Role focuses on Meta Ads with expansion to additional paid channels, data-driven testing, and collaboration with growth, creative, design, and analytics teams.
Responsibilities
- Own setup, launch, optimization, and scaling of paid social campaigns across MDhair, MDacne, and Nuvane
- Lead Meta Ads execution across prospecting, retargeting, creative testing, budget allocation, and scaling
- Test and grow additional paid social channels such as Snapchat, Pinterest, YouTube, X, TikTok, and Apple Search Ads
- Analyze performance across CAC, ROAS, MER, LTV, CVR, spend, revenue, and contribution margin
- Turn campaign data into clear recommendations on what to scale, pause, rebuild, or test next
- Work closely with creative, design, and growth teams to turn performance insights into stronger ad concepts, briefs, landing pages, and funnels
- Maintain clear reporting and communicate what is working, what is not, and what we should do next
Qualifications
- 5+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businesses
- Deep experience managing and optimizing Meta Ads campaigns across prospecting, retargeting, creative testing, and scaling
- Experience with at least some of the following channels: Snapchat Ads, Pinterest Ads, YouTube Ads, X Ads, TikTok Ads, Apple Search Ads, or other paid acquisition platforms
- Strong understanding of performance metrics including CAC, ROAS, MER, LTV, AOV, CVR, CPA, CPM, CTR, payback period, and contribution margin
- Experience managing meaningful monthly ad spend and making budget allocation decisions based on performance data
- Ability to structure clean creative tests, audience tests, landing page tests, and funnel experiments
- Strong creative intuition; understanding how hooks, angles, offers, UGC, testimonials, statics, and video ads translate into performance
- Comfort working with designers, creative strategists, editors, and copywriters to turn performance insights into better ads
- Strong analytical skills and comfort building or maintaining reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar tools
- A self-starter who can operate without heavy process, move quickly, and create structure where needed
- Clear, concise communicator, written and verbal
Skills
Benefits
- Fully remote, flexible working environment
- Real ownership over paid social performance across three growing consumer healthcare brands
- Direct impact on customer acquisition, creative strategy, and how we scale the business
- Team that values speed, curiosity, clear thinking, and doing things that actually work
- Opportunity to work at the intersection of AI, healthcare, ecommerce, creative production, and performance marketing
- Competitive compensation commensurate with experience

About MDalgorithms Inc.
Democratizing Dermatology with AI
MDalgorithms is revolutionizing dermatology by delivering convenient, effective AI-powered solutions for skin and hair care. Since pioneering machine-learning models for acne treatment in 2017, weâve advanced to develop the worldâs first AI-powered scalp analysis for hair regrowth. Our proprietary AI technology, built entirely in-house, analyzes blemishes, lesions, and hair conditions with unmatched precision, utilizing the largest global dataset of acne and scalp images. Clinically validated and tested by dermatologists, our personalized treatment kitsâMDacne for acne and MDhair for hair regrowthâare customized to each individualâs unique needs, combining over 100 medical and botanical ingredients for optimal results. We empower users to track their progress, adjust treatments as needed, and access real-time support from our team of dermatologists and nurses. By doing so, we make personalized dermatological care accessible to all.
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