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Global Head of Marketing, Instagram-Creators-Threads

Meta· Consumer Marketing
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Hybrid (New York, NY)$296k - $356kFull-timePosted 4mo ago

About the role

Marketing leader responsible for strategy and execution across Instagram, Threads, and Creator Marketing. Leads brand strategy, GTMs, and AI-enabled marketing with cross-functional partners; manages a multi-product portfolio with distinct identities and growth stages; reports to Head of FOA Consumer and Creator Marketing.

Responsibilities

  • Set the strategic vision across the full portfolio.
  • Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
  • Define brand positioning, resource allocation across products at different maturity stages, and growth with key audiences.
  • Shape brand evolution, competitive positioning, and Creator Marketing as a scalable channel across Meta's Family of Apps.
  • Own marketing strategy for important audiences across the portfolio.
  • Build strategies grounded in cultural insight, data, and audience dynamics across markets.
  • Build and scale the through-creator marketing model.
  • Integrate AI into marketing strategy and operations; embed AI into team workflows for productivity gains.
  • Influence product strategy and cross-functional priorities; partner with Product, Engineering, Data Science, Research, and Creative teams.
  • Build measurement frameworks and use data for decision-making; define brand health metrics and investment strategy.
  • Manage significant marketing investment and resource allocation across a multi-product portfolio; demonstrate ROI to executives.
  • Develop and lead a world-class marketing organization; lead and grow a large cross-disciplinary team.
  • Foster a culture of excellence, inclusion, and speed; represent the portfolio at the highest levels; present to executive leadership with clarity and data.
  • Build influence and alignment across matrixed stakeholders.

Qualifications

  • 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management at global scale.
  • 10+ years of experience in team leadership and cross-functional leadership.
  • Proven track record managing multi-product or multi-brand portfolios with distinct identities.
  • Global strategy development and impactful campaigns with data support.
  • Deep data fluency in measurement, brand health metrics, and data-driven decision making.
  • Experience building mass-market consumer-centric brands and managing brand evolution through significant changes.
  • Experience executing large-scale integrated marketing campaigns (online/offline, social, events) for brand-building and acquisition.
  • Experience on executive leadership teams, influencing strategy and presenting to C-suite.
  • Experience partnering with product management, engineering, data science, research, creative, and cross-functional teams to shape roadmaps.
  • Experience managing significant marketing budgets and portfolio-level tradeoffs.
  • Bachelor’s Degree.

Skills

Required:Brand strategyGo-to-market planningCross-functional leadershipData-driven decision making

Benefits

  • Bonus + equity + benefits (US-based posting)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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