Growth Product Marketing Manager
About the role
Enterprise-focused product marketing role building an AI-native operating system and repeatable growth plays to win large health system accounts. Hands-on, highly autonomous marketing leader partnering with sales, product, and leadership to turn customer outcomes into proof, build account intelligence, and scale the function.
Responsibilities
- Build exceptional account intelligence
- Develop deep understanding of health systems and map buying committees, priorities, structure, initiatives, existing technology, relationships, and signals
- Turn intelligence into guidance for where to focus, whom to engage, and how to approach each account
- Design account-specific strategies to create demand and move deals
- Treat health systems as individual markets and determine engagement methods per account
- Build interventions tailored to each account based on problem rather than channel calendars
- Make the sales team materially better by creating information, narratives, proof, tools, ROI models, competitive intelligence, discovery frameworks, executive preparation, proposals, and AI-powered materials
- Turn customer outcomes into a compounding evidence engine through case studies, stories, webinars, research, proof points, and formats that improve future engagements
- Help build an AI-native marketing operating system by experimenting with automation, synthesis of information, signals, personalization, and lightweight tools
- Build infrastructure to scale the function, including CRM/marketing automation, segmentation, dashboards, attribution, lead routing, templates, data infrastructure, and reporting; contribute to partner marketing, customer expansion, website optimization, PR, and events
- Contribute to event programming and determine audience, message, content, and follow-through to maximize commercial value
- Develop AI-enabled workflows that reduce manual marketing work and enable capabilities previously unsupported
- Create a measurable operating system to understand what is working
- Shape the evolution of HealthLeap’s enterprise marketing function over time
Qualifications
- Experience in enterprise ABM, product marketing, sales enablement, field marketing, demand generation, customer marketing, or similar commercially oriented marketing role (emphasis on thinking and results over exact title)
- Strong commercial mindset with focus on pipeline and revenue
Skills
About HealthLeap
HealthLeap is an AI screening 'safety net' for every hospitalized patient.
HealthLeap is an AI screening 'safety net' for every hospitalized patient. HealthLeap's first product is daily malnutrition screening for all patients, but this is only the first condition. HealthLeap is the only validated AI screening tool for malnutrition on the market. They help the right patients get care earlier, and help health systems increase appropriate reimbursement that they're currently leaving on the table.
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