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Designer, Marketing

The New York Times· Creative Generalist
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Hybrid (New York, NY)$85k - $100kfull-timePosted 4mo ago

About the role

Marketing Designer for The New York Times who will translate value of journalism and lifestyle products into compelling campaigns across the full subscriber funnel, with a hybrid role based in NYC and collaboration across marketing, product, and brand teams.

Responsibilities

  • Contribute to the development and execution of conceptual, visually compelling campaigns and always-on marketing creative for News and All Access, ensuring work supports awareness, consideration, conversion and retention goals.
  • Design and adapt campaign creative across paid, owned and earned channels, including digital, social, email, in-app placements, app stores and OOH, in line with The Times' brand standards.
  • Translate in-product experiences and key feature benefits into clear marketing assets that deepen engagement and drive habitual product use.
  • Support the in-house adaptation and extension of major brand campaigns, collaborating with creative leaders and agency partners to build cohesive executions across all channels.
  • Help develop and maintain scalable visual systems, templates and libraries that enable rapid testing and iteration while upholding a high bar for design quality and brand consistency.
  • Partner with other designers, art directors, writers and marketers to concept, refine and ship creative that increases subscriptions and engagement with our journalism and products.
  • Work from creative briefs, participate in reviews, and incorporate feedback from stakeholders, staying comfortable with shifts in strategy or approach based on the news cycle or business needs.
  • Assist in creating clear, compelling presentation materials and articulate the rationale behind your design decisions to a broad group of colleagues, including leadership.
  • Stay informed about trends in digital advertising, marketing, branding, media and the evolving social media landscape — bringing those insights into your work in an authentic way.
  • Bring fresh ideas and a spirit of experimentation to how we market our journalism, product experiences and bundles, contributing to a culture of continuous learning on the creative team.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Qualifications

  • 5+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team, with a focus on marketing or advertising creative.
  • A design portfolio that shows sharp execution and conceptual thinking across a range of touch points — including social, digital display, email, in-app and print — and demonstrates how your design choices clarify complex ideas for different audiences across the funnel.
  • High proficiency in typography, layout, balance, hierarchy, proportion, color, emphasis and unity, with a refined aesthetic and strong attention to detail from concept through production.
  • Fluency with design and motion tools such as Figma, Jitter and Adobe Creative Suite, with thoughtfully organized files that support iteration, collaboration and production.
  • Hands-on motion and animation experience, and an interest in exploring new tools and workflows — including emerging AI production tools.
  • Comfort working cross-functionally with partners in marketing strategy, media, product design, audience insights and brand identity, and enthusiasm for collaborating on campaigns that not only look great but also perform.
  • Understanding of trends in digital advertising and growth marketing, plus familiarity with the latest social media ecosystem and how brands show up in a way that feels timely and authentic.

Skills

Required:Graphic designBranding and visual systemsMotion design / animation
Last updated Sep 9, 2026. Interested? Apply on the company site.
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