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Founding GTM

Confident AI
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Hybrid (San Francisco, CA)$150k - $200kFull-timePosted 4mo ago

About the role

Growth/marketing leadership role at Confident AI focused on turning open-source adoption (DeepEval) into revenue through a PLG-driven GTM engine, demand generation, and scalable funnel execution. In-person in San Francisco with founders; own metrics and execution.

Responsibilities

  • Own the top and middle of the funnel, from developer and buyer discovery through nurture, conversion, and handoff into self-serve sign-up or booked demo.
  • Turn DeepEval's open-source adoption into revenue: identify high-intent users and build the path that moves free users toward the commercial platform and a booked demo.
  • Build our organic discovery engine across search, AI answer engines, comparison pages, guides, concept pages, and high-intent content that helps technical buyers understand the category.
  • Turn the founders' product positioning into assets that convert: landing pages, CTAs, email sequences, lifecycle touchpoints, sales collateral, case studies, and launch content.
  • Run demand generation experiments across inbound, product-led signals, content, events, and partnerships, and double down on what works.
  • Own the conversion path from first touch to action, including lead capture, qualification, follow-up, routing, and the sequencing that turns interest into a real conversation.
  • Strengthen Confident AI's authority in the market through customer stories, third-party mentions, directories, review sites, partner channels, and press-worthy narratives.
  • Instrument the funnel, report on what is moving sign-ups and demos, and reallocate effort toward the channels, messages, and assets that are actually working.

Qualifications

  • Experience in growth, demand generation, product marketing, founder-led sales, or a similarly full-stack GTM role at a B2B startup.
  • Experience marketing or selling to technical buyers, ideally in developer tools, infrastructure, AI, data, observability, security, or another technical product category.
  • Ideally, you've turned free or open-source adoption into paid revenue before — you understand bottoms-up developer usage becomes a commercial funnel (PLG / open-core).
  • Strong writing and positioning instincts. You can turn a complex technical product into sharp, credible copy that engineers respect and buyers trust — and you write it yourself.
  • A practical understanding of modern organic discovery: SEO, AI-search visibility, structured content, comparison pages, and content that gets cited, shared, and converted.
  • Comfortable owning numbers across the funnel, including traffic, sign-ups, demos booked, conversion rates, attribution, and experiment readouts.
  • Willing to execute a strategy the founders own; strong opinions and execution-focused, not just strategic.
  • Willing to do the work yourself: write pages, ship campaigns, qualify leads, run sequences, talk to customers, and build lightweight systems before hiring a team.
  • High-agency and comfortable with ambiguity. Seed-stage mindset.
  • Former founder experience is a plus.
  • Excited to work in person with the founding team in San Francisco.

Skills

Required:Growth / demand generationTechnical buyer marketing
Nice to have:Open-source to revenue (PLG/Open-core)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Confident AI

Open-Source Unit Testing for LLM Applications

Confident AI allows companies of all sizes to benchmark, safeguard, and improve LLM applications, with best-in-class metrics and guardrails powered by DeepEval. Built by the creators of DeepEval (4.3k stars, >400k monthly downloads), Confident AI is able to offer battle-tested, open-source evaluation algorithms while providing the infrastructure needed for teams to stay confident their LLM systems.

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