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Head of Marketing Analytics

Zopa· CAO General – CAO General
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Hybrid (London)Employee - PermanentPosted 4mo ago

About the role

Marketing Analytics leadership role at Zopa, building and guiding analytics to inform growth, customer acquisition, engagement, experimentation and marketing investment across Marketing, CRM and Growth teams.

Responsibilities

  • Partner with senior stakeholders to solve complex marketing and growth challenges
  • Translate strategic business questions into analytical work that drives action
  • Lead, coach and develop a team of four Marketing Analysts
  • Guide measurement approaches across acquisition, CRM and growth activity
  • Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
  • Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape
  • Improve the maturity of Marketing Analytics frameworks, processes and capabilities
  • Influence decisions relating to customer acquisition, growth and marketing effectiveness
  • Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
  • Ensure analytical outputs are commercially impactful and actionable
  • Maintain high standards of analytical quality and rigour

Qualifications

  • Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention and LTV or similar
  • Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
  • Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
  • Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
  • Ability to operate comfortably between strategic conversations and analytical detail
  • Experience improving the maturity of analytics functions rather than simply maintaining established processes
  • A strong problem solver who can break down complex business questions into practical analytical approaches
  • You can build credibility with senior stakeholders across both marketing and analytics functions
  • You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
  • Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction

Skills

Required:Marketing analytics leadershipMeasurement and attributionStakeholder managementTeam leadership

Benefits

  • Hybrid working (London office 2-3 days a week)
  • Option to work from abroad for up to 120 days a year
  • Flexible ways of working with focus on work-life balance
Last updated Oct 21, 2026. Interested? Apply on the company site.

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