← All roles

Manager, B2B Marketing

Betterment· Marketing
Apply on company site
Hybrid (New York, NY)$120k - $150kFull-timePosted 3mo ago

About the role

B2B marketing manager to support demand generation for Betterment's 401(k) sales organization, planning, executing, and optimizing integrated programs across channels to build qualified pipeline.

Responsibilities

  • Plan, launch, and optimize integrated demand generation campaigns across email nurture, paid media, digital channels, and event sponsorships
  • Manage paid media performance, agency relationships, and budget pacing across SEM, programmatic display, and paid social
  • Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
  • Own lifecycle marketing, including audience targeting, segmentation, and nurture flows that move leads through the funnel and drive expansion within existing plans
  • Drive partner co-marketing programs to develop joint campaigns, content, and events with referral partners, payroll and benefits platforms, and other strategic partners, and collaborate with business development on the day-to-day relationships
  • Partner with RevOps on lead routing, scoring workflows, and marketing automation
  • Drive optimizations across lead, MQL, and pipeline metrics and report on program performance
  • Collaborate with business development, sales, creative, product, PR, and compliance
  • Maintain social proof program and creating case studies

Qualifications

  • 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
  • Experience planning, executing, and optimizing paid media and digital advertising campaigns; ABM experience is preferred, including target account strategy and account-level reporting
  • Experience driving partner or co-marketing programs, including joint campaigns, content, and events with external partners
  • Experience designing and running lifecycle and nurture programs, from segmentation and journey design through measurement and optimization
  • Strong experience with marketing automation and CRM tools (HubSpot and Salesforce experience is a huge plus)
  • Strong project management and prioritization skills; comfortable juggling multiple programs and stakeholders at once
  • Experience working with agencies and vendors (SEM, programmatic display, paid social, etc.)
  • Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
  • Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable programs
  • Background in 401(k), fintech, or other regulated industries is a plus

Skills

Required:B2B marketingPaid mediaLifecycle and nurture programsMarketing automationCampaign management

Benefits

  • We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
  • Ownership: Equity for all employees, including new hire and refresher grants
  • Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year
  • Growth: Company-paid professional coaching for all employees
  • Wealth: Day-one 401(k) match plus matching on qualified student loan payments
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

investingfinancial planningsavingretirementtax-smart technologyinvestment portfolioscash management
Company profileWebsite

More open roles at Betterment