← All roles

Director Demand Generation

Maze· Marketing
Apply on company site
Remote$180k - $213kFull-timePosted 3mo ago

About the role

Director, Demand Generation responsible for owning programs and pipeline to fuel Maze's growth. Acts as the bridge between strategy and execution, diagnosing funnel gaps, building multi-channel campaigns, and collaborating with Sales and Business Operations to convert demand into revenue. Senior individual contributor role with potential to build and lead a team.

Responsibilities

  • Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with expansion potential
  • Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions
  • Manage paid campaigns in collaboration with agency partners across existing channels, while researching and piloting new ones, iterating based on data
  • Plan and execute field marketing programs including conferences and executive events to create pipeline and accelerate deals
  • Build and maintain lead and MQL forecasting models for reliable data-backed views and levers to pull
  • Recommend greenfield opportunities, including new channels, and piloting tests to validate performance
  • Own campaign operations including lead flow, routing logic, and data integrity across the marketing ops stack, in collaboration with Sales and Business Operations

Qualifications

  • 5+ years of experience in demand generation at a B2B SaaS company
  • Experience in the user or market research industry with empathy for Maze's ICP
  • Track record of driving leads, MQLs, and pipeline through paid programs, field marketing, and multi-channel campaigns
  • Ability to own direction and outcomes for demand generation, balancing short-term execution with long-term strategy
  • Strong analytical instincts with data-driven forecasting and clear funnel narratives
  • Experience managing paid campaigns through agency relationships and accountability for performance
  • Hands-on familiarity with marketing automation and CRM tools; understanding data flow between them
  • Bias for experimentation and quick iteration in demand gen
  • Collaborative with strong cross-functional relationships (Marketing, Sales, Business Operations)
  • Comfort navigating ambiguity and driving fixes without perfect information

Skills

Required:Demand GenerationStrategic PlanningCampaign ManagementForecasting & Analytics

Benefits

  • Health insurance with international coverage, vision, and dental (100% of team member premium paid)
  • Free access to mental health care, unlimited virtual therapy, 24/7 resources
  • Life and Disability Insurance (100% of team member premium paid)
  • Flexible time off
  • Meaningful equity
  • Company retreats fully paid
  • New MacBook provided
  • Paid Family leave: 16 weeks
  • $500/month for dependent health insurance coverage or flexible-use benefits
  • $1,500 remote work setup fund
  • Flexible work schedule
  • Bonus.ly points for recognition
  • Virtual social engagements
  • Swag
  • Open, transparent culture with regular all-hands and informal chats
Last updated Aug 26, 2026. Interested? Apply on the company site.

About Maze

Run user interviews, usability tests, and surveys to unlock user research insights at the speed of product development.

Maze is the user research platform that makes user insights available at the speed of product development.

user researchusability testingsurveysUX research
Company profileWebsite

More open roles at Maze