Founding Growth & Brand Lead
Hybrid (Redwood City, CA / Remote (US))$100k - $250kFull-timePosted 3mo ago
About the role
Founding Growth & Brand Lead at Electric Air, a YC-backed tech-enabled heat pump contractor building a modern home climate brand in the Bay Area. Hands-on role spanning growth, creative/brand, website/funnel optimization, local presence, and storytelling.
Responsibilities
- Manage and improve paid acquisition across Google, Meta, LSA, and other channels
- Improve landing pages, conversion funnels, and attribution
- Develop experiments to improve lead quality and customer acquisition cost
- Work closely with leadership to identify growth opportunities and bottlenecks
- Source and manage photographers, videographers, designers, freelancers, and agencies
- Maintain a high bar for visual quality and brand consistency
- Help shape the voice, positioning, and identity of Electric Air
- Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
- Own and improve the website experience
- Create and iterate on landing pages
- Improve top-of-funnel conversion and attribution systems
- Work with engineers and contractors to ship quickly
- Help Electric Air become a recognized and trusted local brand
- Support partnerships, events, workshops, and community presence
- Develop systems for reviews, referrals, and neighborhood density
- Turn real installs and customer experiences into compelling marketing
- Help communicate technical concepts simply and elegantly
- Build systems for collecting photos, videos, testimonials, and install stories
Qualifications
- 5+ years experience
- Experience with growth design or marketing design preferred
- Strong growth instincts, creative judgment, operational intensity, fast execution, customer curiosity
Skills
Required:Growth designMarketing designPaid acquisition
Benefits
- Not specified in description
Last updated Jul 1, 2026. Interested? Apply on the company site.
About Electric Air
Tech-enabled heat pump contractor that cuts costs by 60%
Electric Air is a tech-enabled contractor for heat pump installations that cuts costs by 60%. Heat pumps are the most efficient way to heat American homes with a $53B annual market opportunity.
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