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Fashion Strategist

WGSN· Mindset / Consulting
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Hong KongPermanentPosted 3mo ago

About the role

Strategic, insight-driven Fashion Strategist to deliver advisory services for clients in APAC, leading projects, applying trend intelligence and proprietary data to drive business impact.

Responsibilities

  • Lead and manage assigned client projects, ensuring deliverables are insightful and aligned to client objectives.
  • Conduct and lead qualitative primary and secondary research across methodologies, delivering strategic analysis and actionable recommendations.
  • Develop compelling research frameworks, methodologies and storytelling approaches for best-in-class outputs.
  • Build trusted client relationships, lead conversations, present strategic recommendations with evidence-backed reasoning.
  • Translate client goals into research objectives and strategic deliverables aligned to needs and market dynamics.
  • Utilize WGSN’s proprietary data to develop solutions and identify trends affecting client businesses.
  • Ensure projects are delivered on brief, on time, and to high strategic and creative standards; maintain operational excellence.
  • Lead project management across workstreams, coordinate cross-functional teams and freelancers, identify efficiencies.
  • Collaborate with Account Management, Client Services, Marketing, Data and Content teams to strengthen delivery and Mindset evolution.
  • Contribute to development of Mindset’s research sources and methodologies; identify new sources and market innovations.
  • Mentor junior colleagues and contribute to team culture; champion diversity and inclusion.
  • Represent WGSN and Mindset as a brand ambassador; deliver engaging presentations, workshops and client-facing sessions.

Qualifications

  • Extensive experience within fashion product design & development or merchandising & buying across womenswear, menswear, sportstyle and activewear.
  • Agency experience mandatory, with understanding of consultancy operational models and ability to implement strategy.”
  • Exemplary communication and project management across multiple stakeholders and workstreams.
  • Strong knowledge of consumer behaviour, cultural insights, and marketing trends; ability to identify regional and global nuances in trends.
  • Creative, innovation-driven mindset with experience in multiple qualitative and quantitative research methodologies.
  • Understanding of data analytics in driving commercial success and ability to direct data analysis to identify market trends.
  • Critical thinker with strong verbal and written communication; able to lead teams and multi-time-zone projects.
  • Commercial acumen and experience contributing to revenue with Enterprise and Global client teams.
  • Technical skills: Microsoft Office, Google Workspace, Google Slides/PPT; basic knowledge of data visualization tools (e.g., Tableau) is a plus.

Skills

Required:Fashion product design & developmentMerchandising & buyingAgency consultancy experience

Benefits

  • 20 days’ annual leave
  • Private Medical Insurance
  • Health & Fitness Subsidy
  • Rental Reimbursement tax benefit (where applicable)
  • Employee Assistance Programme
  • Great learning and development opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About WGSN

Trend Forecasting & Analytics 2025-2032

WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead of the right trends

Trend ForecastingData ScienceConsumer InsightProduct DesignTradingAnalytics
Company profileWebsite

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