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Senior Content Creative

thatgamecompany· Growth
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OtherFull-timePosted 3mo ago

About the role

Senior role focused on ideation, production, and optimization of global visual content for overseas markets, including brand videos, UA creatives, community UGC hooks, and app storefront assets, with a data-driven and globally aware creative process.

Responsibilities

  • Creative Strategy & Production: ideation, scriptwriting, and production of visual assets across overseas markets (brand videos, UA performance ad creatives, community UGC hooks, App Store / Google Play storefronts).
  • Tailored Audience Campaigns: formulate customized creative strategies aligned with seasonal themes or IP collaborations to resonate with diverse target demographics.
  • Global Aesthetic Excellence: maintain premium international aesthetic standards; control color grading, composition, pacing, and visual sophistication to fit local sensibilities while avoiding low-quality or formulaic UA tropes.
  • Cross-Functional & Vendor Management: guide and collaborate with visual designers, 3D/video editors, and external vendors; translate creative intent into structured design briefs for production teams.
  • Data-Driven Optimization: analyze full-funnel performance metrics (CPM, retention, CTR, CVR); diagnose fatigue or friction and deploy iterative optimization plans.

Qualifications

  • 5+ years of experience in overseas gaming brand video production with ability to empathize with global player subcultures and nuances.
  • Highly proficient in video editing software (After Effects, Premiere Pro) with ability to use VFX plugins; expertise in Motion Graphics (MG) and 2D animation preferred; strong cinematography sense.
  • Strategic thinking with ability to justify visual metaphors and editing rhythms; balance brand identity with UA efficiency.
  • Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields preferred. Strong interest in global pop culture, anime/manga IPs, VTuber ecosystem a plus.
  • Professional working proficiency in Chinese and English; fluency in Japanese is a valued plus.
  • Portfolio or link to showcase required upon application.

Skills

Required:Video editingCinematographyStrategic thinkingCross-functional collaborationPortfolio
Last updated Jul 23, 2026. Interested? Apply on the company site.

About thatgamecompany

is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

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