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Lifecycle Marketer

Grindr· Marketing
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Hybrid (New York)$104k - $135kFull-timePosted 3mo ago

About the role

Lifecycle Marketer role focused on building and executing lifecycle programs across channels, turning CRM into a measurable revenue driver for Grindr’s 15M+ users. Hybrid position based in New York, with in-person Tuesdays and Thursdays.

Responsibilities

  • Lifecycle Execution & Programs: Build and run lifecycle campaigns across the full user journey — onboarding, free user retention, monetization, reactivation.
  • Experimentation & Learning: Run lifecycle experiments with clear hypotheses and defined success metrics. Measure results, communicate learnings, and treat every send as a learning opportunity.
  • CRM Operations: Live in Braze day-to-day. Build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
  • XFN Support: Partner with PMM, Product, Brand, and Data on feature launches, GTMs, and tentpole Marketing moments. Execute lifecycle support that makes those moments land.
  • Process & Intake: Help build and follow the processes that let Lifecycle scale — how work comes in, gets prioritized, gets executed and QA'd.

Skills

Required:Lifecycle marketingExperimentation & analyticsCRM tools (Braze)

Benefits

  • Health, Dental & Vision: Full premium coverage for you. Partial coverage for dependents.
  • Family Formation: Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
  • Gender-Affirming Care: Up to 90% cost coverage, Included Health access, stipends for HRT, and more.
  • Time Off & Rest: Flexible vacation policy. Two company-wide rest weeks per year.
  • Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch
Last updated Jul 16, 2026. Interested? Apply on the company site.

About Grindr

The World’s Largest Social Networking App for LGBTQ People.

Grindr is the world’s largest social networking app for gay, bi, trans, and queer people. Download Grindr today to discover, connect to, and explore the queer world around you.

social networkingLGBTQ
Company profileWebsite

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