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Brand Designer, Strategic Initiatives - Instagram Brand Studio

Meta· Instagram Brand Studio
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Menlo Park, CA, Hybrid (Multiple locations)$149k - $209kFull-timePosted 3mo ago

About the role

Brand Designer responsible for bringing Instagram's brand to life through visual design, interaction, and immersive storytelling. Defines iconic interactive brand experiences for in-app moments and marketing activations, partnering with product design, marketing, creative, and engineering to shape brand behavior and communication at scale.

Responsibilities

  • Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations
  • Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
  • Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs
  • Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly
  • Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders
  • Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view
  • Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms
  • Provide direction and mentorship to designers across the organization, raising the bar for craft
  • Be a hands-on designer, inspiring others with your design thinking, taste, and execution

Qualifications

  • 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design
  • Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D
  • Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product
  • Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along
  • Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
  • A portfolio demonstrating expertise in interactive brand experiences, and multi-format brand applications
  • Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints

Skills

Required:FigmaAdobe Creative Suite (Illustrator, Photoshop, InDesign)After EffectsCinema 4DBrand designMotion/interaction designPresentation and communication

Benefits

  • Bonus
  • Equity
  • Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.

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