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Brand Designer, Foundations - Instagram Brand Studio

Meta· Instagram Brand Studio
Apply on company site
New York, NY$149k - $209kFull-timePosted 3mo ago

About the role

Brand Designer for Brand Foundations at Instagram Brand Studio, responsible for defining and scaling Instagram's visual identity system across product surfaces, marketing, and multi-channel applications. Leads the translation of brand strategy into scalable design systems, while delivering hands-on craft from concept to final deliverables.

Responsibilities

  • Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
  • Concept, design, and deliver brand experiences across digital and in-product applications
  • Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams
  • Partner with product design, marketing, and engineering to translate business goals and brand narratives into high-craft design solutions
  • Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently
  • Present design strategy to cross-functional leadership, clearly articulating the rationale and influencing brand decisions at the organizational level
  • Provide creative direction and mentorship to designers across the organization, championing design excellence and raising the quality bar
  • Proactively identify systemic design challenges and develop scalable solutions that improve clarity, accessibility, and brand cohesion
  • Be a hands-on designer, contributing directly to projects and modeling high-quality design thinking and execution for the team

Qualifications

  • Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
  • A portfolio demonstrating expertise in visual identity systems, typographic design, layout, and multi-format brand applications
  • Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
  • Experience presenting design strategy to cross-functional leadership and articulating design rationale to align diverse stakeholders
  • Experience collaborating with engineering teams to implement brand systems in product
  • Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • 8+ years of experience in brand design, identity design, or communication design, with a focus on design systems and multi-channel execution

Skills

Required:Brand design leadership

Benefits

  • See posting for explicit compensation and benefits; benefits are offered in addition to base compensation
Last updated Oct 23, 2026. Interested? Apply on the company site.

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