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Senior Brand Creative Manager

thatgamecompany· Growth
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RemoteFull-timePosted 3mo ago

About the role

Senior Brand Creative Manager responsible for ideation, scriptwriting, and production of visual assets for overseas markets, including brand videos, UA ad creatives, community UGC hooks, and app store storefronts; leads tailored audience campaigns, maintains global aesthetic excellence, manages cross-functional teams and external vendors, and uses data-driven optimization.

Responsibilities

  • Creative Strategy & Production: ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA performance ad creatives, community UGC viral hooks, and app store storefronts (App Store / Google Play).
  • Tailored Audience Campaigns: formulate customized creative strategies aligned with seasonal themes or IP collaborations to deliver high emotional resonance and precise visual positioning for diverse target demographics.
  • Global Aesthetic Excellence: maintain premium international aesthetic standards; control color grading, composition, pacing, and visual sophistication to resonate with local cultural sensibilities while rejecting low-quality or formulaic UA tropes.
  • Cross-Functional & Vendor Management: guide and collaborate with visual designers, 3D/video editors, and external vendors; translate creative intent into structured design briefs for production teams.
  • Data-Driven Optimization: analyze full-funnel performance metrics (CPM, retention, CTR, CVR); diagnose creative fatigue or friction points and deploy iterative optimization plans.

Qualifications

  • Industry Experience: 5+ years in overseas gaming brand video production with understanding of global player subcultures and nuances.
  • Technical Mastery & Cinematography: proficiency in After Effects and Premiere Pro; familiarity with VFX plugins; strong Motion Graphics and 2D animation preferred; mastery of cinematic lens language and pacing.
  • Strategic Thinking: ability to provide robust logical frameworks for creative pitches balancing brand identity and UA efficiency.
  • Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields; strong interest in global pop culture, anime/manga IPs, or VTuber ecosystem is a plus.
  • Language Skills: professional working proficiency in Chinese and English; fluency in Japanese highly valued.
  • Portfolio: professional portfolio or showcase link required upon application.

Skills

Required:Video editingCinematography & storytellingStrategic pitch frameworkCross-functional leadershipLanguage proficiency
Nice to have:Motion Graphics & 2D animation
Last updated Sep 17, 2026. Interested? Apply on the company site.

About thatgamecompany

is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

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