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Senior Lifecycle Marketer

Grindr· Marketing
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Hybrid (New York)$122k - $163kFull-timePosted 3mo ago

About the role

Senior Lifecycle Marketer responsible for building and scaling Grindr's lifecycle programs, overhauling CRM/ Braze infrastructure, and driving CRM-driven revenue across a 15M+ user base from onboarding through reactivation and monetization. Hybrid role based in New York with in-person Tuesdays and Thursdays.

Responsibilities

  • Lifecycle Strategy & Programs: Build and run always-on programs across the full user journey — onboarding, free user retention, monetization, reactivation.
  • Experimentation & Learning: Own an always-on experiment roadmap, measure impact on subscription revenue and retention, iterate based on results.
  • CRM Infrastructure: Overhaul Braze instance, maintain clean architecture, document journeys, perform smart segmentation, expand channel coverage over time.
  • XFN Partnership: Collaborate with PMM, Product, Brand, Data, and Engineering on feature launches, GTMs, and tentpole Marketing moments.
  • Process & Intake: Build scalable processes for request intake, prioritization, execution, and QA.

Qualifications

  • Experience rebuilding lifecycle infrastructure (0-to-1).
  • Understanding of subscription and community-driven apps (dating, social, freemium).
  • Experience with AI tools and applying AI in workflows.
  • Leadership experience with ability to both manage and contribute as an IC.
  • Commitment to Grindr’s LGBTQ+ community.

Skills

Required:Lifecycle marketing strategyBraze / CRM infrastructureExperimentation & analyticsCross-functional collaboration

Benefits

  • Health, Dental & Vision full premium coverage for you; partial for dependents.
  • Family Formation: fertility and family-building support up to $300,000.
  • Retirement: 401(k) with 6% match and immediate vesting.
  • Compensation: Industry-competitive pay, company bonus, and equity for every employee.
  • Gender-Affirming Care with up to 90% coverage and included health resources.
  • Flexible vacation policy; two company-wide rest weeks per year.
  • Monthly stipends for cell phone, internet, wellness, food, and commuting; breakfast/lunch
Last updated Jul 16, 2026. Interested? Apply on the company site.

About Grindr

The World’s Largest Social Networking App for LGBTQ People.

Grindr is the world’s largest social networking app for gay, bi, trans, and queer people. Download Grindr today to discover, connect to, and explore the queer world around you.

social networkingLGBTQ
Company profileWebsite

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