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Creative Strategist

Voodoo· Growth
Apply on company site
Hybrid (Paris)Full-timePosted 3mo ago

About the role

Role focused on shaping ad strategy across Voodoo's portfolio of games and apps by turning market insights into actionable creative briefs and driving performance through collaboration with UA, Marketing Artists, Developers, Product, and Growth leaders.

Responsibilities

  • Define the creative strategy for your games: understand each game's core mechanics, audience, growth priorities, and competitive landscape to identify the strongest creative opportunities.
  • Spot what makes ads work: deconstruct top-performing creatives to uncover winning hooks, gameplay mechanics, storytelling patterns, and trends worth exploring.
  • Turn insights into creative direction: translate benchmarking, market intelligence, and performance data into sharp, actionable briefs that inspire new concepts and guide execution.
  • Think like both a strategist and a creative: build hypotheses around what will capture attention and drive results, then use performance data to validate ideas and refine approach.
  • Work closely with UA and creative teams: collaborate with Marketing Artists and Developers to turn insights into compelling ads, while aligning with Product teams and Growth leaders on game priorities.
  • Benchmark relentlessly: use internal tools and platforms such as MarketIQ, Apptica, and Data.ai to track competitors, anticipate emerging trends, and uncover new opportunities across genres.
  • Turn learnings into action: analyze creative performance, share insights across teams, and scale winning approaches across our game portfolio.
  • Push creative performance further: identify opportunities to improve workflows, creative output, and team capabilities to keep Voodoo ahead of the market.

Qualifications

  • Experience in creative strategy, growth marketing, strategy consulting, or a similar role.
  • Strong understanding of mobile games, player behavior, and performance-driven advertising.
  • Ability to combine market intelligence, competitor benchmarking, and performance data to shape creative strategies and identify growth opportunities.
  • Strong analytical and ideation skills, with the ability to turn insights into compelling concepts and actionable creative briefs.
  • Proficiency in analytics and benchmarking tools; hands-on experience with AI creative tools (Scenario, Seedance, Kling, Veo, Runway, etc.).
  • Excellent communication skills (full English proficiency; French is a strong plus) and ability to collaborate across UA, Creative, and Product teams.
  • Proactive, adaptable, and eager to challenge existing approaches, experiment, and iterate.
  • Thrive in an environment that values candor, freedom, and responsibility.

Skills

Required:Creative strategyMarket intelligencePerformance data analysisCommunication

Benefits

  • Competitive salary based on experience
  • Swile Lunch voucher
  • Gymlib (100% covered by Voodoo)
  • Premium healthcare coverage with SideCare, 100% covered for you and your family
  • Wellness activities in our Paris office
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Voodoo

Entertain the world

Voodoo is a global tech company that entertains the world through iconic apps and games. We empower bold creators to shape their ideas into hits.

appsgamesentertainmentcreators
Company profileWebsite

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