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Campaign Manager, Audience Development and Insights

The New York Times· Audience and Programming
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Hybrid (London)HybridPosted 3mo ago

About the role

Lead end-to-end branded content distribution campaigns, develop audience strategies, and drive campaign optimisation and measurement across The New York Times’ on-site and off-site channels. Partner with international teams and report to the Associate Director of Audience Development & Insights in London.

Responsibilities

  • Schedule, manage and optimise distribution campaigns across The New York Times' on-site native placements, social media channels and third-party distribution networks.
  • Develop weekly and end-of-campaign performance reports that translate campaign metrics into actionable insights for clients and internal stakeholders.
  • Advise editorial, production and design teams on branded content best practices, new formats and distribution strategies.
  • Partner with sales, strategy and creative teams during pre-sale to support pitches with audience insights, best practices and performance benchmarks.
  • Manage multiple campaigns simultaneously while collaborating with cross-functional teams across international markets.
  • Research audience behaviour, advertising trends and the competitive landscape to inform campaign strategy and identify new opportunities.
  • Share campaign learnings and best practices to continually improve creative performance.
  • Support the development and delivery of campaign effectiveness and brand measurement solutions, including brand lift studies and attention-based methodologies.
  • Evaluate emerging measurement tools and vendor partnerships to expand T Brand Studio International's measurement capabilities.
  • Collaborate with internal teams and external partners to test and scale new measurement frameworks that demonstrate business outcomes beyond traditional engagement metrics.

Qualifications

  • Campaign management experience using tools such as Google ads manager, Pressboard, Social Media advertising (Facebook, Instagram, Youtube, Tiktok)
  • Experience with data analysis and storytelling, going beyond the “what” to tell the “why” within research results
  • Experience managing stakeholders in a client facing role
  • Capable of handling multiple projects in a fast paced, deadline driven environment

Skills

Required:Campaign managementData analysis and storytelling

Benefits

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
Last updated Sep 9, 2026. Interested? Apply on the company site.
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Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world.

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