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Product Marketing Manager, DEX

Improbable· Somnia
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RemoteFull-timePosted 3mo ago

About the role

We’re hiring a Product Marketing Manager to shape how a decentralised exchange (DEX) shows up in the world. This is a hands-on role for someone who understands onchain trading and its audiences deeply, from alpha groups and trading communities to professional traders, and can turn that understanding into messaging that resonates with them.

Responsibilities

  • Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders
  • Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time
  • Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement
  • Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways
  • Turn market intelligence into positioning, product recommendations and growth tactics
  • Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics

Qualifications

  • Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products
  • Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work
  • A track record of leading product launches end to end, with measurable results
  • Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels
  • Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms
  • Highly analytical, comfortable defining and tracking growth, retention and adoption metrics
  • Comfortable operating hands-on in a fast-moving environment with significant ownership

Skills

Required:Positioning and messagingGo-to-market planningOnchain trading domain knowledgeMarket intelligence to strategyAnalytical metrics
Last updated Aug 20, 2026. Interested? Apply on the company site.

About Improbable

We are a venture builder - our model combines the agility of a startup and the strength of a corporation, advancing the frontier ecosystems of AI, Web3 and the metaverse. We partner with exceptional founders to create and grow businesses that define the future.

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