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Head of Marketing

Improbable· Somnia
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RemoteFull-timePosted 2mo ago

About the role

Senior marketing leader responsible for building a product-led marketing engine to drive adoption, growth and market position for a next-generation blockchain ecosystem including Layer 1, a first-party DEX and a prediction markets protocol.

Responsibilities

  • Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
  • Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
  • Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product.
  • Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.

Qualifications

  • Senior marketing leadership experience across both Web2 and Web3
  • End-to-end ownership of positioning, go-to-market and growth
  • Evidence of increasing users, trading volume, revenue or market share
  • A strong understanding of acquisition, activation and retention
  • Experience leading teams while remaining hands-on
  • The ability to use data to prioritise decisions and measure results

Skills

Required:Marketing leadershipProduct-led growth
Last updated Jul 29, 2026. Interested? Apply on the company site.

About Improbable

We are a venture builder - our model combines the agility of a startup and the strength of a corporation, advancing the frontier ecosystems of AI, Web3 and the metaverse. We partner with exceptional founders to create and grow businesses that define the future.

AIWeb3metaverse
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